Sandton: Marketing Manager: iStore PO posted by Core Group

iStore Pre-Owned is a key part of the iStore ecosystem, offering customers quality pre-owned Apple products through innovative trade-in programmes, in-store promotions, and digital campaigns. We are committed to delivering a seamless customer experience, driving sales, and growing the brand in South Africas dynamic retail and e-commerce environment. Role Purpose: The iStore Pre-Owned Marketing Manager is responsible for developing and executing the marketing strategy for iStore Pre-Owned. This includes managing digital and in-store marketing, trade-in promotions, creative campaigns, website content, newsletters, and social media engagement. The role ensures brand consistency, drives sales, and optimises marketing initiatives to achieve measurable business growth. Key Responsibilities: Strategic Marketing & Brand Management: Develop and execute marketing strategies aligned with business goals, maintaining brand consistency across all channels, including the Reloved sub-brand. Digital Marketing & Campaign Execution: Plan, brief, execute, and optimise digital campaigns with a focus on ROAS, conversion metrics, and commercial performance. Website & SEO Management: Oversee website content, ensuring listings, promotions, and messaging are accurate, optimised for SEO, and designed for conversions. Newsletter & Email Marketing: Manage email campaigns including weekly newsletters, sales, and seasonal campaigns while driving database growth. In-Store Marketing & Merchandising: Ensure in-store marketing is accurate, engaging, and aligned with the broader marketing strategy. Trade-In Programme Marketing: Promote the iStore Pre-Owned trade-in programme through collateral, campaigns, and in-store initiatives. Social Media & Content Management: Grow and manage social media channels with engaging, high-quality content that supports commercial objectives. Budget Management: Manage marketing budgets effectively, ensuring spend optimisation and accurate financial administration. Stakeholder Collaboration & Reporting: Work with internal teams and external partners to ensure marketing aligns with business objectives. Qualifications & Experience: Proven experience in marketing management, preferably within retail or e-commerce. Experience in digital marketing, social media, and campaign execution. Strong knowledge of SEO, email marketing, and in-store marketing strategies. Budget management and financial administration experience (Syspro advantageous). Key Competencies: Ability to work in a fast-paced, multi-tasking environment. Attention to detail, accuracy, and meeting deadlines. Strong planning, organisational, and prioritisation skills. Copywriting and content creation skills. Excellent communication and stakeholder collaboration abilities. Highly motivated, adaptable, and dedicated to driving change.