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Pinelands: Marketing Specialist

Date 2025-01-17
Job Title Marketing Specialist
Employer
More Information
Salary
Category Marketing Advertising Pr
Location Cape Town City Centre
/ Pinelands

Job Summary

RESPONSIBILITIES Execute your role aligned to brand guidelines Throughout all tasks, ensure marketing activities are delivered consistently and in line with company brand guidelines. Develop and execute product marketing plans Liaise with internal stakeholders to understand product and commercial business objectives. Establish product positioning, identify target audiences, and develop and execute product marketing plans aligned with business objectives to retain and grow customers and increase product optimization. Frequently review customer insights, product use statistics, industry trends, market analysis, and marketing best practices to influence marketing strategies. Ensure marketing plans are delivered according to the assigned budget. Plan and execute product release plans Participate in product release meetings Collaborate with teams to help develop product release marketing plans Create product release value propositions, positioning statements, and marketing messages to be applied across commercial resources and marketing materials. Track and report on the product marketing plan performance and optimise based on insights. Maintain product marketing frameworks Develop an understanding of customer needs and propositions Review market research and competitive analysis to refine product positioning and messaging. Maintain product positioning, value propositions, key message frameworks, and product brand alignment with the company brand. Embed product positioning, value propositions, and key messages through commercial resources and buyer enablement tools. Develop commercial resources and marketing assets Create, update, and evolve commercial resources and marketing assets to consistently communicate product value propositions to target audiences. Develop product-specific marketing materials to support the Business Development teams, including slide decks, product fact sheets, videos, and web copy. Assist the Solution Success team with the production of training videos Build relationships with customers, gathering testimonials and case studies that champion our products value. Collaborate and engage Collaborate across regions with regional managers & team leads Present ideas and final deliverables to internal stakeholders and communicate with leaders about marketing programs. Work cross-functionally across the sales & marketing team and team leads streams to produce content that supports product marketing campaign goals and objectives Customer Engagement Lead all planning, organisation, and delivery of the annual product User Conference Assist Regional Managers will the planning and organisation of regional user conferences. Collaborate with the Director of Business Development and team leads to plan attendance at industry conferences and events. Ad hoc duties Assist with ad-hoc tasks and projects as required. QUALIFICATIONS Bachelor`s degree in Marketing or a relevant field. 4-5 years experience in B2B marketing, preferably with knowledge of software, technology, or the mining and resources industries. Strong writing, editing, and communication skills to be able to turn complex information and distill it into easy-to-grasp messaging. Experience in planning, managing, and executing effective multi-channel marketing campaigns. Proven experience in creating value propositions, planning go-to-market activities, and developing sales and marketing content. Proficient with using CRM software to gain customer insights Highly proficient with using marketing software tools across marketing channels (web, social, email). Highly proficient with using design tools, such as Canva and/or Adobe Creative Suite. Capabilities (Skills) Ability to collaborate effectively with a wide range of stakeholders. Excellent interpersonal skills. Ability to learn technical concepts quickly. Highly organised, efficient, and attention to detail. Strong analytical and critical thinking skills TO APPLY: If you would like to apply or receive more information about this position, please:

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Marketing Specialist position available in Cape Town City Centre, Pinelands. This job position was posted by . The job has been posted on 2025-01-17 in the Marketing Advertising Pr category

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