Bloemfontein: Marketing and Social Media Consulting, Bloemfontein posted by Mirna Butler Recruitment

Our client, a dynamic and innovative company based in Bloemfontein, is seeking a highly experienced Marketing and Social Media Consultant to join their team. This role is ideal for a creative, results-driven professional with a proven track record in developing and executing successful marketing strategies, managing multiple social media platforms, and enhancing brand visibility.

The successful candidate must be highly tech-savvy, stay ahead of digital marketing trends, and possess the ability to create engaging content, analyse campaign performance, and drive audience growth across various digital channels.

If you are passionate about marketing, thrive in a fast-paced environment, and have the expertise to deliver measurable results, we would like to hear from you.

Minimum requirements

• Matric
• Relevant qualification in Marketing, Digital Marketing, Communications, Public Relations, Graphic Design, or a related field
• Minimum of 35 years’ proven experience in marketing, digital marketing, and social media management
• Extensive experience managing and growing business social media platforms, including Facebook, Instagram, LinkedIn, TikTok, AI, and other relevant channels
• Highly proficient in the use of digital marketing tools, social media management platforms, and online advertising platforms
• Proficient in content creation, copywriting, and developing marketing campaigns that drive brand awareness and lead generation
• Experience analysing campaign performance and interpreting marketing analytics to make data-driven decision
• Proficient in Microsoft Office, especially in Excel
• Fluent in Afrikaans, English and Sotho (will be advantageous)
• Valid driver’s license and own vehicle
• Willing to travel

Skills required

• Strong understanding of social media algorithms, trends, audience engagement, and content optimisation
• Strong graphic design and content editing skills with experience using relevant design software and applications
• Highly tech-savvy with the ability to quickly adapt to new technologies, software, and digital platforms
• Excellent communication, presentation, and interpersonal skills
• Strong organisational and project management abilities with the capacity to manage multiple campaigns simultaneously
• Creative thinker with a proactive and innovative approach to marketing and brand development

Duties and responsibilities

Database Management

• Maintain and update customer, prospect, and marketing databases to ensure accurate and current information
• Manage and segment databases for targeted marketing campaigns and audience engagement initiatives
• Monitor database integrity, data quality, and compliance with relevant data protection regulations
• Generate reports and insights from database information to support marketing strategies and business objectives
• Implement and maintain lead tracking processes to improve customer relationship management and conversion rates

Advertising (Ads)

• Plan, create, implement, and manage paid advertising campaigns across various digital platforms
• Monitor advertising budgets and optimise campaigns to maximise return on investment (ROI)
• Conduct audience research and targeting to ensure effective campaign performance
• Analyse advertising metrics and prepare performance reports with recommendations for improvement
• Stay informed of industry trends, platform updates, and emerging advertising opportunities
• Coordinate promotional campaigns to increase brand awareness, lead generation, and customer engagement

Content Management

• Develop, create, and publish engaging content across social media platforms, websites, and other digital channels
• Create compelling marketing copy, promotional material, blogs, newsletters, and social media posts
• Develop and maintain a content calendar to ensure consistent brand messaging and online presence
• Capture, edit, and coordinate visual content, including graphics, images, and videos
• Monitor content performance and audience engagement to refine content strategies
• Ensure all content aligns with brand guidelines, company objectives, and target audience requirements
• Collaborate with internal teams and stakeholders to create relevant and impactful marketing content
• Stay up to date with social media trends and industry developments to continuously improve content effectiveness

Remuneration

Negotiable, depending on experience

Work hours

Monday – Friday: 08h00 – 17h00 (time to time attend auction and sleep out or work on Saturdays)

IMPORTANT:

• Applications close 26 June 2026
• Only applications submitted via the Ditto Jobs platform will be considered
• Only candidates who are shortlisted will be contacted
• No social media messages / comments will be responded to