Boksburg: CRM and Marketing Operations Manager posted by Objective Personnel

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field
• Expert-level proficiency with HubSpot, including its Marketing, Sales, and Service Hubs

Requirements

• Proven experience in a role such as CRM Manager, Marketing Operations Manager, or Marketing Technologist.
• Strong, hands-on experience with SAP Business One (SAP B1) and crucially, managing its integration with a CRM like HubSpot.
• Demonstrated proficiency in utilizing AI tools for marketing and operational efficiency (e.g. for content generation, data analysis, workflow automation, or predictive lead scoring).
• Demonstrable experience in lead generation, including hands-on execution of email marketing and social media marketing campaigns.
• Deep understanding of the full marketing and sales funnel, customer journey mapping, and lead nurturing principles.

Duties

• Serve as the primary system administrator for HubSpot, managing all technical aspects including user setup, roles, workflows, automation, and data integrity.
• Oversee the critical integration and data synchronisation between HubSpot and ERP, SAP Business One (SAP B1).
• Collaborate with the marketing department to design, execute, and measure multi-channel lead generation campaigns.
• Creating and managing email marketing campaigns and company’s social media marketing.
• Utilize AI-powered tools for content creation.
• Handling and delegating website enquiries and ensuring prompt, professional follow-up.
• Design and implement communication workflows in HubSpot to nurture leads, provide order updates, and manage the customer experience throughout the sales process.
• Develop and maintain dashboards to track the full marketing and sales funnel, from lead acquisition cost to conversion rates and customer lifetime value.
• Develop and deliver training to ensure sales and service teams are proficient in using the CRM and adhering to communication best practices.