Cape Town: Brand Manager posted by O’Brien Recruitment
Posted on 2025-07-31 00:00:00
| Employer | O’Brien Recruitment |
|---|---|
| Category | Fashion/Textile |
| Location | Western Cape / Cape Town |
Job Summary
ROLE OVERVIEW
We are seeking a dynamic, creative Senior Brand Manager to shape and execute our brand storytelling across both our online and physical store environments. You will lead multi-channel brand and content strategies that elevate our brand, drive traffic, and deliver halo impact to revenue, with distinct consideration for the unique dynamics of e-commerce and brick-and-mortar retail.
This is a highly cross-functional role, requiring strong collaboration with Marketing, CRM, Design, Retail Ops, and Buying to ensure a cohesive customer experience across all platforms.
KEY RESPONSIBILITIES
Own and execute brand and content strategies that drive awareness, engagement, and customer affinity across both our digital and physical store network.
Develop compelling marketing content across touch points including in-store screens, POS, windows, and activation, as well as shopfront, email, Whats App, push, organic social, and direct channels.
Partner with retail and merchandising teams to translate campaign messaging into store-level communications, ensuring consistency from online to offline.
Curate and execute editorial and retail campaigns that reflect brand values, current trends, and customer insights flexing between national moments, seasonal drops, and brand collaborations.
Own and build a master communications schedule a real-time registry of every customer-facing message, across all channels and stores.
Manage content calendars, publishing workflows, and resource planning to ensure smooth execution and maximum campaign reach.
Lead development of brand tracking mechanisms (e.g., brand watch via 3rd party tools) to monitor sentiment, customer feedback, and content impact.
Provide regular performance reporting and strategic insights that guide future brand planning across the full portfolio.
KEY PERFORMANCE INDICATORS (KPIs)
Audience Engagement: Growth in traffic from organic and brand channels (online), retail footfall (physical), social engagement, and campaign-level ROI.
Brand Reach: Analysis of reach, impressions and share-of-voice across paid and organic channels, including in-store exposure.
Sentiment & Loyalty: Brand sentiment scores, Net Promoter Score (NPS), and feedback from in-store and online customers.
Content Impact: Revenue attribution from editorial/brand campaigns, email open rates, and campaign CTR.
Consistency of Messaging: Reduction in conflicting or missed messaging across store formats and digital platforms.
QUALIFICATIONS & EXPERIENCE
Bachelors degree in Marketing, Communications, or Business (BA, B.Com or B.Bus.Sci)
5+ years in a marketing, content, or brand role ideally across both e-commerce and physical retail
Expert knowledge of omnichannel marketing principles and execution
Strong analytical capability with the ability to translate performance data into actionable insights
Demonstrated track record of building and growing a brand across diverse channels
High level of confidence and clarity in presenting to senior stakeholders, including C-suite
Strong leadership skills and experience managing or mentoring a team
Only shortlisted candidates will be contacted.
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Fashion/Textile Jobs
Browse O’Brien Recruitment Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Gravelotte: Camp Manager / Maintenance Manager Couple posted by Wild Dreams Hospitality
A unique opportunity awaits an experienced and passionate couple to join a Private Big 5 Game Reserve, renowned for its exclusivity, biodiversity, and...
View Job
Camp Manager / Maintenance Manager Couple
Hoedspruit: Lodge Manager posted by Kendrick Recruitment
Lodge Manager Luxury Safari Lodge Greater Kruger Salary R20,000 per month Live-In Rotation 21 Days On 7 Days OffKendrick Recruitment is seeking a capable...
View Job
Lodge Manager
Hoedspruit: Mechanic posted by Kendrick Recruitment
Qualified Diesel Mechanic Luxury Safari Camp Hoedspruit Salary R25,000 R30,000 Negotiable Depending on ExperienceKendrick Recruitment is currently seeking...
View Job
Mechanic
Stellenbosch: Restaurant Manager posted by Kendrick Recruitment
Restaurant Manager Luxury Wine Estate Stellenbosch Salary R45,000 CTCKendrick Recruitment is now seeking an experienced and service-driven Restaurant...
View Job
Restaurant Manager
Cape Town: Brand Manager posted by Kendrick Recruitment
Brand Manager Luxury Restaurant Group Cape Town Salary R35,000 R40,000 Negotiable, Dependent on Experience Location Cape TownKendrick Recruitment is...
View Job
Brand Manager
Hoedspruit: Administrator and Coordinator posted by Kendrick Recruitment
Administrator amp Activity Coordinator Luxury Safari Camp Hoedspruit Salary R8,000 Live-InKendrick Recruitment is now seeking a proactive and highly...
View Job
Administrator and Coordinator
Cape Town: Guest Relations Manager posted by Kendrick Recruitment
Guest Relations Manager Luxury Travel Company Cape Town Salary R45,000Kendrick Recruitment is now seeking an enthusiastic and dynamic Guest Relations...
View Job
Guest Relations Manager
Phalaborwa: Maintenance Manager posted by Bushwise
Maintenance Manager Private Safari Camp, Greater Kruger Selati RegionA well-established, Big 5 private safari camp in the Selati region is looking for a...
View Job
Maintenance Manager
Johannesburg: DevOps Engineer posted by Sabenza IT & Recruitment
Step into a cutting-edge technology powerhouse driving digital innovation across the global automotive industry Were on the hunt for a seasoned Senior...
View Job
DevOps Engineer
Stellenbosch: General Manager posted by Kendrick Recruitment
General Manager Luxury Villa Stellenbosch Salary R25,000 R35,000 Negotiable, Dependent on Experience Accommodation Live-InKendrick Recruitment is now...
View Job
General Manager
Sedgefield: Junior Spa Therapist posted by Kendrick Recruitment
Junior Spa Therapist Luxury Lodge Western CapeKendrick Recruitment is now seeking a Junior Spa Therapist for a luxury lodge located in the Western Cape....
View Job
Junior Spa Therapist
Ladysmith: Junior Field Guide posted by Kendrick Recruitment
Junior Field Guide Luxury Lodge KwaZulu-Natal Salary R6,500 R7,000 Negotiable, Dependent on Experience Live-In PositionKendrick Recruitment is now...
View Job
Junior Field Guide
Ladysmith: Admin Reservation & Duty Manager / Housekeeping Supervisor posted by Kendrick Recruitment
Admin Reservation amp Duty Manager Housekeeping Supervisor Luxury Private Game Lodge Ladysmith, KZN Salary R8,000 R10,000 Negotiable, Dependent on...
View Job
Admin Reservation & Duty Manager / Housekeeping Supervisor
Pretoria: Control-M (MFT) Specialist posted by Sabenza IT & Recruitment
We are seeking a seasoned Control-M MFT Specialist to join a dynamic team responsible for workload automation and secure file transfers. The role demands...
View Job
Control-M (MFT) Specialist
Johannesburg: Senior SAP FI Consultant posted by Sabenza IT & Recruitment
We are seeking an experienced SAP FICO SD Functional Consultant with deep knowledge of configuration, design, and integration testing in S4 Hana...
View Job
Senior SAP FI Consultant
Johannesburg: Security Consultant-Verify Directory posted by Blue Pearl PTY LTD
Position OverviewWe are seeking an experienced nbspVERIFY DIRECTORY Consultant to provide expert-level support and services for the configuration,...
View Job
Security Consultant-Verify Directory
Hartbeespoort: Draughtsman – CAD Experience required posted by Munnik Consulting & Recruitment Services
Draughtsman Required UrgentlyMy client within the alternative energy industry is recruiting for a Draughtsman with CAD software experience, they are based...
View Job
Draughtsman – CAD Experience required
Gauteng: CNC Lathe Setter posted by Trading Places Recruitment (Pty) Ltd
RequirementsProven experience setting and operating CNC Lathe Machines FanucAbility to read technical drawings and use precision measuring...
View Job
CNC Lathe Setter
Somerset West: (CA) Operations / Finance Manager posted by Time Personnel
REQUIREMENTSnbspEssential to have a CA SA qualification2 years post-articles experience, preferably in a retail, FMCG, or operations-heavy...
View Job
(CA) Operations / Finance Manager
Pretoria: IT INFRASTRUCTURE AND OPERATIONS MANAGER posted by HR Option
Our client with a national footprint requires someone to fulfill the following dutiesFormal EducationBachelorrsquos Degree in Information Technology,...
View Job
IT INFRASTRUCTURE AND OPERATIONS MANAGER
Pretoria: ASSISTANT RESIDENT ENGINEER: ROAD posted by HR Option
This position is site spesific for the duration of the project.The followingFormal EducationDegree or National Diploma in Civil EngineeringExperienceMinimum...
View Job
ASSISTANT RESIDENT ENGINEER
Pretoria: RESIDENT ENGINEER (RE) posted by HR Option
This position is site spesific for the duration of the project.The followingFormal EducationnbspDegree or National Diploma in Civil...
View Job
RESIDENT ENGINEER (RE)
Langebaan: HR Administrator posted by Emporium
Job Title HR AdministratorLocation Western Cape, West Coast District, LangebaanJob Type Permanent, Full-TimePrimary Industry Human ResourcesJob...
View Job
HR Administrator
South Africa: We currently have a Learnership Available for people living with a Disability posted by AtripleA recruitment & temps
We currently have a Learnership Available for people living with a DisabilityPosition In-store Sales ConsultantLocationMafikengNationwide!You need to have...
View Job
We currently have a Learnership Available for people living with a Disability
Rustenburg: We currently have a Learnership Available for people living with a Disability posted by AtripleA recruitment & temps
We currently have a Learnership Available for people living with a DisabilityPosition In-store Sales ConsultantLocation RustenburgNationwide!You need to...
View Job
We currently have a Learnership Available for people living with a Disability