Cape Town: Brand Manager posted by O’Brien Recruitment

Brand Manager

We are seeking an experienced, results-driven Brand Manager to join a dynamic and growing brand team.

This role is ideal for a digitally strong marketing professional with hands-on experience across websites, SEO, SEM, social media strategy, content creation, and digital performance reporting. The successful candidate will play a key role in strengthening brand presence and driving digital growth across local and international markets. A genuine interest in skincare or premium consumer goods will be highly beneficial.

Key Responsibilities

• Oversee and optimise the company website in collaboration with digital agencies to ensure strong user experience, consistent branding, and improved conversion rates

• Work closely with development teams to enhance website functionality, design, and content

• Lead and implement SEO best practices, including keyword research, on-page optimisation, and performance tracking

• Plan, develop, and execute digital campaigns across platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn

• Drive online engagement and community growth, using analytics to continuously refine performance

• Collaborate with creative, brand, and international distributor teams to ensure digital alignment with launches, promotions, and brand initiatives

• Adapt digital strategies for different international markets, considering local trends, preferences, and regulations

• Manage digital communities, ensuring responsive and professional engagement

• Brief and manage performance agencies and report on campaign outcomes

• Track, analyse, and report on key digital metrics such as traffic, engagement, and conversion rates, providing actionable insights to stakeholders

Qualifications & Experience

• Bachelors degree in Marketing, Communications, or a related field

• 46 years experience in digital marketing, preferably within premium consumer goods

• Skincare or beauty sector experience is advantageous

• Strong all-round digital marketing exposure, including website management and SEO

• Proven experience managing social media campaigns across multiple platforms

• Solid understanding of digital analytics tools (e.g. Google Analytics, social media insights)

• Strong communication, organisational, and project management skills

• Detail-oriented, proactive, and able to manage multiple priorities

• Experience using AI tools within digital marketing is advantageous

Additional Information

• Employment Equity principles will apply

• Candidates will be assessed based on experience, capability, and alignment with the role requiremen