Cape Town City Centre: Marketing Specialist

• Develop and execute Petworld’s annual marketing strategy across retail and e commerce. • Manage budgets, supplier partnerships, and co-funded campaigns. • Lead major promotional initiatives (Christmas, Black Friday, adoption days, product launches …). • Ensure brand consistency and customer engagement through creative content and in-store experiences. • Oversee team performance and mentor marketing staff. • Implement campaigns across social media, email, and in-store platforms. • Coordinate POS materials, signage, and digital screens. • Coordinate event logistics, content creation, and campaign reporting. • Support digital marketing and e-commerce initiatives. • Track campaign performance and assist with reporting. Requirements: • 3 years in retail/FMCG marketing, with leadership experience. • Strong strategic planning, budget management, and supplier negotiation skills. • Proven ability to lead integrated campaigns and manage teams. • Experience in marketing execution preferably in both retail or e-commerce. • Skilled in digital marketing, content coordination and campaign rollout. • Highly organised and detail oriented. • Knowledge of omni-channel marketing and customer engagement strategies. • Ability to thrive in a fast-paced, deadline-driven environment. • Passion for pets and the pet retail industry is a plus.