Cape Town: Dealer Principal posted by Aleon Pty Ltd

February 9, 2026 Jobs in Cape Peninsula

Aleon Pty Ltd

Western Cape

Automotive Service

Job Description

Job Purpose:

To manage all aspects of a dealership, including sales, after sales and profitability. He/she will also be required to provide administrative support to ensure the efficient and profitable operation of the department.

Key Responsibilities:

Sales

Develop, align and implement a tactical strategy and associated policies and guidelines.
Develop and implement tactical delivery plans and set operational targets.
Measure the delivery of operational plans, realign and improve where required.
Implement corporate governance and compliance policies in area of accountability to identify and manage risk exposure liability.
Advise on the process to ensure the execution of marketing plans and initiatives while supporting the marketing strategy and organizational objectives.
Develop, implement and maintain relevant advertising campaigns and where possible increase market penetration to meet company objectives.
Determine, create and track performance criteria and establish an evaluation method to measure and improve operational efficiency for the dealership.
Ensure business retention through the application of various sales techniques such as negotiations, product comparisons and changing perceptions.

People Management and Leadership

Prepare people capacity plans in line with delivery, performance objectives and budget; and ensure implementation for direct reports.
Develop plans to positively influence and manage change by providing interventions and support to enable change implementation.
Adhere to the company’s Values through leadership.

Provide efficient and effective internal and external communication

Provide timeous and helpful service to internal and external Prepare service delivery excellence plans for internal and external customers and ensure implementation.
Negotiating deals with customers whilst ensuring profitability.
Resolve escalated customer complaints that managers are unable to rectify in order to ensure customer satisfaction.
Develop and manage key stakeholder relationships that enable achievement of operational objectives.

Finance

Compile a budget which aligns to delivery plans, monitor and report on variances.
Develop, implement and monitor a cycle of medium-term cost improvements for area of accountability.
Ensure audit compliance with standard requirements.

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Support

Create a positive work climate and culture to energize employees, give meaning to work, minimize work disruption and maximize employee productivity.
Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organizational.

Educational Qualifications:

Matric
Relevant Sales / Marketing qualification

Relevant years of Experience:

Minimum 10 years and more of sales and marketing experience in commercial vehicles industry.

Competencies:

Business and Operations Management
Developing sales
Financial Acumen
Good Governance, Ethics and Values
Good Negotiation Skills
Operations Risk Management
Planning and Budgeting ability
Planning, Management and Measurement
Good product and/or service knowledge
Trust and Integrity

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Automotive Service Jobs in Western Cape

The automotive service industry in Western Cape is generally a growing sector, with an increasing demand for skilled technicians and mechanics to cater to the region’s expanding fleet of vehicles. Typically, this demand is driven by the strong presence of international multinationals operating in the area, as well as local businesses that rely on reliable transportation options.

In terms of salary expectations, automotive service professionals in Western Cape can generally expect to earn a range of R200 000 to R400 000 per annum, although actual salaries can vary significantly depending on factors such as experience, company size, and industry sector. For instance, senior technicians or those working for larger companies may earn towards the higher end of this range, while entry-level positions might start at a lower point.

Common skills required for automotive service roles include mechanical aptitude, problem-solving abilities, effective communication skills, and attention to detail. Other essential skills often mentioned in industry standards include proficiency with diagnostic equipment, knowledge of vehicle maintenance procedures, and ability to work independently or as part of a team. Additionally, many employers place a strong emphasis on continuous learning and professional development, as the automotive industry is constantly evolving.

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Automotive service professionals in Western Cape can find employment opportunities across various industry sectors, including the financial services sector, technology industry, manufacturing sector, and more. These roles often require adaptability and flexibility, as well as a willingness to work in fast-paced environments.

Career progression paths for automotive service technicians typically involve working their way up through the ranks of senior technician or lead mechanic positions, with opportunities for specialist roles such as vehicle inspection or management. Additionally, many employers offer training and development programs to support ongoing education and certification, enabling professionals to expand their skill sets and advance in their careers. With the right combination of skills, experience, and industry knowledge, automotive service professionals can build successful and rewarding careers in this sector.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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