Cape Town: Dealer Principal posted by Aleon Pty Ltd
Posted on 2025-09-12 00:00:00
| Employer | Aleon Pty Ltd |
|---|---|
| Category | Automotive Service |
| Location | Western Cape / Cape Town |
Job Summary
Job Purpose:
To manage all aspects of a dealership, including sales, after sales and profitability. He/she will also be required to provide administrative support to ensure the efficient and profitable operation of the department.
Key Responsibilities:
Sales
- Develop, align and implement a tactical strategy and associated policies and guidelines.
- Develop and implement tactical delivery plans and set operational targets.
- Measure the delivery of operational plans, realign and improve where required.
- Implement corporate governance and compliance policies in area of accountability to identify and manage risk exposure liability.
- Advise on the process to ensure the execution of marketing plans and initiatives while supporting the marketing strategy and organizational objectives.
- Develop, implement and maintain relevant advertising campaigns and where possible increase market penetration to meet company objectives.
- Determine, create and track performance criteria and establish an evaluation method to measure and improve operational efficiency for the dealership.
- Ensure business retention through the application of various sales techniques such as negotiations, product comparisons and changing perceptions.
People Management and Leadership
- Prepare people capacity plans in line with delivery, performance objectives and budget; and ensure implementation for direct reports.
- Develop plans to positively influence and manage change by providing interventions and support to enable change implementation.
- Adhere to the company’s Values through leadership.
Provide efficient and effective internal and external communication
- Provide timeous and helpful service to internal and external Prepare service delivery excellence plans for internal and external customers and ensure implementation.
- Negotiating deals with customers whilst ensuring profitability.
- Resolve escalated customer complaints that managers are unable to rectify in order to ensure customer satisfaction.
- Develop and manage key stakeholder relationships that enable achievement of operational objectives.
Finance
- Compile a budget which aligns to delivery plans, monitor and report on variances.
- Develop, implement and monitor a cycle of medium-term cost improvements for area of accountability.
- Ensure audit compliance with standard requirements.
Support
- Create a positive work climate and culture to energize employees, give meaning to work, minimize work disruption and maximize employee productivity.
- Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organizational.
Educational Qualifications:
- Matric
- Relevant Sales / Marketing qualification
Relevant years of Experience:
- Minimum 10 years and more of sales and marketing experience in commercial vehicles industry.
Competencies:
- Business and Operations Management
- Developing sales
- Financial Acumen
- Good Governance, Ethics and Values
- Good Negotiation Skills
- Operations Risk Management
- Planning and Budgeting ability
- Planning, Management and Measurement
- Good product and/or service knowledge
- Trust and Integrity
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