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Cape Town: External Sales Representative posted by Sharon Nurock Recruitment cc

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Job Description

Job Purpose:

  • To generate revenue by promoting and selling company products or services to new and existing clients.
  • Be responsible for meeting sales targets, building strong customer relationships, and representing the brand professionally in the market.

Minimum Qualifications:

  • Matric.
  • Sales, Marketing, or Business Degree/Diploma (advantageous).
  • Minimum 2 years of experience in an external sales role (DIY/Hardware experience preferred).
  • Proven track record in external sales (preferably in Retail, hardware).

Key Responsibilities:

  • Identify and pursue new sales opportunities within assigned territory or customer segment.
  • Develop and maintain strong relationships with existing clients to ensure repeat business and customer satisfaction.
  • Conduct regular visits to customer locations, perform product presentations, and provide sales support.
  • Negotiate pricing, terms, and contracts in line with company policies.
  • Meet or exceed monthly, quarterly, and annual sales targets.
  • Maintain accurate records of all sales activities in the CRM system.
  • Attend trade shows, exhibitions, and events to promote products and network with potential clients.
  • Provide market feedback, competitor analysis, and customer insights to management.
  • Work closely with internal teams (marketing, operations, logistics) to ensure smooth order processing and delivery.
  • Stay up to date with product knowledge and industry trends.

Key Skills & Competencies:

  • Excellent interpersonal and communication skills.
  • Strong negotiation and closing abilities.
  • Self-motivated and results-driven.
  • Ability to work independently and manage time effectively.
  • Good administrative and reporting skills.
  • Comfortable using CRM systems and Microsoft Office Suite (Excel, PowerPoint & Word).
  • Valid driver’s license (essential due to travel requirements).
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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About FMCG Retail Jobs in Western Cape

The FMCG (Fast-Moving Consumer Goods) retail industry in Western Cape is a dynamic and competitive field, with job seekers often facing high demand for skilled professionals. Typically, this industry experiences steady growth due to the country’s urbanisation and increasing middle-class consumer base. As a result, job opportunities are common, especially in sectors such as financial services, technology, and manufacturing.

In general, FMCG retail positions in Western Cape can command salary ranges that vary widely depending on factors such as experience, company size, and industry sector. While broad ranges cannot be provided due to the complexity of individual circumstances, it is often true that salaries for these roles fall within the following ranges: R400 000 – R1 200 000 per annum. However, please note that actual salaries may differ significantly depending on individual qualifications, employer size, and local market conditions.

Common skills required for FMCG retail positions include excellent communication and interpersonal skills, as well as a solid understanding of business operations and customer service principles. Typically, candidates with experience in sales, marketing, or logistics are well-suited for these roles. Additionally, strong analytical and problem-solving skills are often necessary to drive business growth and improve operational efficiency.

FMCG retail jobs can be found across various industry sectors, including financial services, technology, manufacturing, and healthcare. These roles may involve working with products such as food, beverages, personal care items, or household goods. The common thread among these industries is the need for skilled professionals who can drive business growth, manage supply chains, and deliver exceptional customer experiences.

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For those looking to break into FMCG retail careers in Western Cape, career development opportunities are often plentiful. Typically, experienced professionals may be eligible for promotions to senior management roles or take on more strategic responsibilities. Others may choose to transition into related fields such as product management, marketing, or logistics. With experience and skills honed over time, FMCG retail professionals can enjoy a fulfilling and rewarding career in this dynamic industry.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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