Cape Town: Marketing: Lead Generation & Paid Ad Specialist posted by Ello Technology (Pty) Ltd

This is not running ads. This is owning the full pipeline engine: paid traffic, conversion funnels, automations, and clean lead delivery into Zoho CRM.

Your Core Outcome

Deliver minimum 1 qualified lead per business day into Zoho CRM for Sales to work.

What Youll Own

• Paid campaigns (Google, Meta, LinkedIn)
• Build full funnels in GoHighLevel (pages, forms, calendars, workflows, inbox routing)
• Push leads into Zoho CRM automatically with clean attribution and routing
• Track and optimize conversion weekly: CPL (qualified), cost per booked call, show rate, opportunity rate

You are measured on leads, conversion, and data integrity not activity.

Non-Negotiables

• Full-stack GoHighLevel ability
• Proven paid + conversion optimization experience
• Strong tracking & UTM discipline
• CRM field mapping & routing competence (Zoho)
• Ability to diagnose funnel leaks quickly

To apply:
Send 2 funnel examples, 1 scorecard/dashboard, and your 14-day plan to hit 1 qualified lead/day.

Requirements

ROLE PURPOSE

Own predictable lead flow through paid media and conversion funnels, and ensure every lead is delivered cleanly into Zoho CRM with correct attribution and routing. 

You are measured on leads, conversion, and data integrity, not activity.

90-DAY MISSION (DEFINITION OF DONE)

 By Day 90:

• We produce 30 qualified leads/month minimum
• We hit 1 qualified lead/day (business days) consistently
• We know our numbers weekly: CPL-Q, booked calls, show rate, opportunity rate, close rate (Sales side)
• The GHL Zoho automation is stable: leads arrive fast, clean, and correctly tagged

RESPONSIBILITIES (PIPELINE ENGINE)

 Paid acquisition ownership

• Build, launch, optimize campaigns (Google Search, Meta, LinkedIn, targeting)
• Execute structured testing: hooks, offers, creatives, audiences
• Manage budgets weekly based on performance

  Funnel conversion ownership (GoHighLevel)

• Build all acquisition funnels in GoHighLevel (pages, forms, calendars, workflows)
• Run weekly landing page tests: headline, proof placement, friction reduction
• Ensure follow-up automations fire (email/SMS/WhatsApp as configured)

 Lead quality and qualification

• Align qualified lead definition with Sales
• Build pre-qualification into funnel steps where necessary
• Reduce junk leads by tightening offer, targeting, and form logic

 RESPONSIBILITIES (MARKETING OPS BUILT INTO ROLE, 1015 HOURS/WEEK)

 Tracking and attribution reliability

• Ensure UTMs, GA4 events, pixels and conversions are firing correctly
• Weekly tracking check; monthly audit

CRM hygiene + routing integrity (Zoho CRM)

• Ensure leads sync into Zoho CRM reliably with:
• Reduce duplicates and unknown source leads

 Lead flow automation ownership (GoHighLevel Zoho)

• Own the automation that pushes leads into Zoho (via native integration, Make/Zapier/webhooks as applicable)
• Weekly Lead Plumbing Audit:

 Sales follow-up SLA measurement (marketing measures; sales executes)

• Track speed-to-lead and follow-up compliance
• Escalate failures immediately (because otherwise marketing gets blamed for sales delays)

TIME ALLOCATION (REALISTIC OPERATING MODEL)

• Demand Gen (paid + funnels): 2530 hrs/week
• Marketing Ops (tracking + CRM + automation integrity): 1015 hrs/week

KPIs / SCORECARD (WEEKLY)

Lead + conversion

• Qualified leads/week (target 5)
• CPL (qualified)
• Booked calls/week
• Show rate %
• Landing page conversion rate
• Cost per booked call / attended call

Pipeline contribution

• Opportunities created from demand gen leads (weekly)
• Pipeline value influenced (weekly/monthly)
• Revenue influenced (monthly roll-up)

 Ops integrity 

• % leads synced to Zoho successfully (target 99%)
• % leads with complete attribution fields (target 95%)
• Unknown-source leads (near zero)
• Routing accuracy (target 95%)
• Workflow uptime (target 99%+)