Cape Town: Marketing Sales Manager posted by Datafin
Job Description
Marketing & Sales ManagerMedia/Marketing/Sales
Cape Town – Western Cape – South Africa
Cape Town – Western Cape – South Africa
ENVIRONMENT:
ASSIST with the development and execution of integrated sales and marketing strategies designed to drive direct enquiries, increase website traffic, and generate qualified leads as the next Marketing & Sales Manager sought by a Tourism and Hospitality company providing luxury accommodation. This role includes optimising the properties digital presence, overseeing campaign performance, and providing data-driven insights to refine future initiatives. Working closely with the broader team, you will help ensure brand alignment across all touchpoints while delivering innovative campaigns that elevate visibility and boost occupancy. The ideal candidate will have 3-5 years work experience in a similar role and is a strategic thinker with a results-oriented mindset, has strong leadership skills, and a deep understanding of Hospitality sales.
DUTIES:
Product Knowledge
- Product and property knowledge is imperative.
- Policies and procedures.
- Sub Brands.
- Details/Terms of sub-brands within the Group portfolio.
- Product knowledge is a responsibility, not a function.
- Maintain knowledge of special rates/offers/promotions.
- Understanding of all rate structures.
- Focus on profile rates.
Product Development –
- Assist with the conceptualization of new hotel offers / services / facilities / programs.
- Drafting of manuals for operations, if required.
- Follow up on program performance.
- Identify opportunities to build on the new product.
- Marketing initiatives to promote a new product.
Customer Relations –
- Maintain a high standard of customer service and excellent communication skills.
- Adopt a can-do attitude with regard to customer enquiries.
- Assist in investigating and resolving customer complaints.
- Understand ideal customers and how they relate to products.
- Encourage repeat business through excellent customer service and inquiry handling.
Sales –
- Promote and sell products and services.
- Meet planned sales goals.
- Contact and manage some clients by mail, telephone, customer outings and site inspections.
- Attract direct guests through online marketing and advertising.
- Assist in identifying new avenues of business and bring in more events to the hotel.
- Set individual sales targets.
- Track sales data.
- Analysis of local market trends and competitor activity.
- Sales calls on corporate businesses in and around the area.
- Build relationships and strategies with key accounts to grow business mutually.
- Establish the annual events calendar for the hotel/s.
- Promote Leisure Club.
- Database management and mining.
Marketing –
- Innovative Marketing Strategies.
- Market products by developing and implementing marketing and advertising campaigns.
- Database management.
- Ensure websites are regularly updated and managed, including photos, descriptions, and promotions.
- Complete marketing plan for TBH and CBR.
- Collaborate with Group Marketing and Production team to implement property-specific campaigns and ensure consistency with brand guidelines.
- Support local execution of group-driven initiatives.
- Maintain promotional materials/collateral/assets/content.
- Collaborations with local events and festivals.
- Target new key accounts potential for the hotel. (i.e. upcoming launches, etc.).
- Implement, maintain and manage marketing channels:
- Traditional Marketing, Digital Marketing, Social Media, E-mail Marketing, SEO and SEM, Third-Party Platforms, Basic Design Creation
Public Relations –
- Traditional Marketing.
- Social Media.
- Newsletters and Mailers.
- Pre / Post Communication with clients.
- Service Reviews and Management.
Quality of product –
- Ensure that the following are maintained.
- Aesthetics.
- Service Levels.
- Product Presentation.
- To ensure the guest experience is in line with the marketing of the product.
Rates and Revenue –
- Demonstrate financial acumen.
- Actively manage business bookings, record any lost business.
- Assist with annual rate and budget review.
- Negotiate space, dates and rates to obtain booking goals while focusing on shoulder and off-season business.
- Monthly and weekly reports on all revenue streams.
- Track sales goals and report results as necessary.
Guest experience –
- Respond to guests reviews according to protocol.
- You are expected to be present during key times for some groups, events, and conferences. You must also remain available telephonically at all times and ensure that you can read and respond to emails without delay.
REQUIREMENTS:
Qualifications –
- Matric/Grade 12 or equivalent.
- Qualification in Sales and Marketing not essential but preferred.
- Applicable Qualification in Hospitality and Tourism not essential but preferred.
Experience/Skills
- 3-5 Years experience in the same or similar position.
- Experience in Sales strategies.
- Develop and implement new sales initiatives, strategies and programs.
- Previous experience in a sales-led hospitality environment is essential.
- Microsoft Office (Word, Excel, PowerPoint and Outlook).
- Opera PMS experience advantageous (or any other PMS).
- Experience working within a broader marketing structure is advantageous.
ATTRIBUTES:
Communication & Presentation Skills: Strong verbal and written communication skills to clearly convey messages to clients, stakeholders, and team members. Capable of presenting ideas, proposals, and creative concepts confidently.
Creativity & Innovation: Ability to generate fresh, innovative ideas for compelling marketing campaigns. Adaptable to evolving trends and customer preferences, consistently thinking outside the box.
Market Research & Analytical Skills: Skilled in conducting market research, analysing consumer behaviour, and interpreting data to refine strategies, identify growth opportunities, and enhance performance.
Communication: Exceptional interactive communication skills with a strong focus on active listening, client engagement, and clear message delivery. Adept at interpreting needs and conveying ideas with clarity and empathy to both clients and team members.
Cognition and Thinking: Strategic mindset with strong analytical and reasoning capabilities. Brings a business-oriented perspective combined with innovative thinking and a commitment to continuous learning, ensuring adaptable and forward-looking solutions.
Personal Effectiveness: Highly driven with a strong achievement orientation and the ability to manage time, tasks, and stress in high-performance environments. Committed to self-development and maintaining a resilient, focused approach under pressure.
Interaction with Others: Buids and nurtures strong relationships across teams and external partners, including third-party sales organisations. Professional in appearance and demeanour, with excellent teamwork and collaboration skills that support cohesive project execution.
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