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Cape Town Region: Sales Manager (Iconic Hotel) – Cape Town posted by Phoenix Recruitment

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Job Description

About the Role

The Iconic Hotel, part of an international group based in Cape Town, is seeking a highly skilled Sales Manager to drive revenue growth and maximize contribution from all producing segments. The ideal candidate will be responsible for developing and coordinating various programs and policies relating to marketing and promotional activities, as well as driving business development and growth.

Key Responsibilities

  • Plan and forecast hotel revenue for rooms, F&B outlets, and from various segments
  • Create a work environment that is high in employee morale and provides constant learning & development
  • Develop systems and procedures that achieve higher cost efficiency and guest satisfaction
  • Recruitment and Performance Appraisal/Management of the staff in the department
  • Develop & implement the annual plan using the TBEM framework, linking the department’s objectives to the unit’s overall strategy
  • Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach
  • Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans
  • Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel
  • Build an accurate and effective database of current and potential guests/accounts
  • Maintain accurate and up to date information on competition’s performance, sales & marketing strategy
  • Propose room / F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix
  • Develop a comprehensive market mix guideline and ensure sales as per those targets
  • Identify key customer needs through formal research, survey, sales calls & meetings
  • Implement revenue management techniques and ensure improved RevPAR
  • Coordinate with the Front Office & F&B Manager regarding daily sales, VIPs, regulars and other guest requirements
  • Coordinate with the Credits Manager on credit limits and outstanding from various guests / corporate
  • Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites
  • Determine, design and prioritise the relevant sales and marketing supportive activities, to achieve revenue / profit targets for all revenue generating departments
  • Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience
  • Identify key communities, plan various initiatives and coordinate the support activities
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Requirements

  • Grade 12 Certificate
  • Certificate or Diploma in Sales & Marketing or Hotel Management
  • Minimum 3 years sales experience in the travel / tourism / hotel industry
  • Valid Driver’s Licence and vehicle for day to day travel / appointments

Qualifications

None mentioned.

Salary & Benefits

Not applicable.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Western Cape

The sales industry in Western Cape is typically characterized by a competitive job market, with a high demand for skilled professionals who can drive revenue growth and build strong relationships with clients. Generally, the job market trends in this field are influenced by the overall economic climate and the specific needs of various industries.

In terms of salary expectations, it’s common to find sales positions paying salaries that range from around R300 000 to R600 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that these are broad estimates, and actual salaries can vary significantly based on individual circumstances.

Typically, a successful sales professional in Western Cape should possess a range of skills, including strong communication and interpersonal skills, the ability to build rapport with clients and colleagues alike, and a solid understanding of marketing principles and product knowledge. Common skills also include negotiation and closing techniques, sales strategy development, and data analysis and reporting. Additionally, proficiency in Microsoft Office and CRM software is often an added advantage.

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The technology industry, financial services sector, and manufacturing sector are among the most common industries that employ sales professionals in Western Cape. Other sectors, such as healthcare and education, also have a presence of sales roles.

In terms of career development, sales professionals in Western Cape can expect to progress through various stages, from entry-level sales positions to senior account management or sales leadership roles. Opportunities for training and professional development are often available, including sales certifications, product knowledge updates, and industry-specific conferences. As experience grows, so does the scope of responsibilities, with sales professionals taking on more complex sales strategies, managing larger client portfolios, and contributing to sales team performance metrics.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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