Cape Town Region: Sales Manager (Iconic Hotel) – Cape Town posted by Phoenix Recruitment

About the Role

The Iconic Hotel, part of an international group based in Cape Town, is seeking a highly skilled Sales Manager to drive revenue growth and maximize contribution from all producing segments. The ideal candidate will be responsible for developing and coordinating various programs and policies relating to marketing and promotional activities, as well as driving business development and growth.

Key Responsibilities

• Plan and forecast hotel revenue for rooms, F&B outlets, and from various segments
• Create a work environment that is high in employee morale and provides constant learning & development
• Develop systems and procedures that achieve higher cost efficiency and guest satisfaction
• Recruitment and Performance Appraisal/Management of the staff in the department
• Develop & implement the annual plan using the TBEM framework, linking the department’s objectives to the unit’s overall strategy
• Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach
• Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans
• Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel
• Build an accurate and effective database of current and potential guests/accounts
• Maintain accurate and up to date information on competition’s performance, sales & marketing strategy
• Propose room / F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix
• Develop a comprehensive market mix guideline and ensure sales as per those targets
• Identify key customer needs through formal research, survey, sales calls & meetings
• Implement revenue management techniques and ensure improved RevPAR
• Coordinate with the Front Office & F&B Manager regarding daily sales, VIPs, regulars and other guest requirements
• Coordinate with the Credits Manager on credit limits and outstanding from various guests / corporate
• Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites
• Determine, design and prioritise the relevant sales and marketing supportive activities, to achieve revenue / profit targets for all revenue generating departments
• Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience
• Identify key communities, plan various initiatives and coordinate the support activities

Requirements

• Grade 12 Certificate
• Certificate or Diploma in Sales & Marketing or Hotel Management
• Minimum 3 years sales experience in the travel / tourism / hotel industry
• Valid Driver’s Licence and vehicle for day to day travel / appointments

Qualifications

None mentioned.

Salary & Benefits

Not applicable.