Job Description
About the Role
As a Paid Media Specialist at Communicate Finance, you will be responsible for managing paid search campaigns across multiple client accounts, interpreting performance data to uncover insights, and producing clear performance updates and strategic recommendations. You will act as a trusted expert in paid media, confidently explaining results, opportunities, and next-step strategies to clients and internal teams.
Key Responsibilities
- Own the setup, day-to-day management, and optimisation of paid search campaigns across multiple client accounts
- Interpret performance data to uncover insights, optimise targeting and spend, and improve profitability
- Produce clear, concise performance updates and strategic recommendations for clients and internal teams
- Act as a trusted paid media expert, confidently explaining results, opportunities, and next-step strategies
- Continuously test ad copy, bidding strategies, audiences, and structures to improve efficiency and ROI
- Manage campaign budgets responsibly, ensuring performance aligns with business objectives
- Maintain high output standards while balancing multiple priorities and deadlines
Requirements
- At least 2+ years’ hands-on experience managing paid search advertising campaigns
- Formal certification in paid search platforms, backed by practical, real-world execution
- A relevant tertiary qualification
- Strong working knowledge of Google Ads, GA4, ad management tools, and business listings platforms
- Exposure to cross-platform paid media (additional networks are beneficial but not essential)
- A solid understanding of data integration concepts and how advertising platforms connect to CRM systems
- Strong analytical ability, attention to detail, and problem-solving skills
- The ability to stay organised and perform under pressure in a performance-driven environment
Qualifications
No specific qualifications mentioned.
Salary & Benefits
Salary details not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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