Job Description
Who are we: A leading insurance company
Who are we looking for:
We are seeking a forward-thinking and detail-oriented SEO and Website Content Optimisation Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy and AI-driven search optimisation. The ideal candidate will have a strong grasp of search engine mechanics, structured content and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.
What will you do:
- SEO Strategy and technical execution
- Website content strategy and website management
- Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements
- AI and search innovation
- Data analysis and reporting
What will you need:
- Bachelors degree in Marketing, Communications, Journalism, or related
- 5+ years of experience in SEO and content
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog)
- Strong writing and editing skills with an understanding of content structure
- Experience with CMS platforms and technical SEO
- Strong working knowledge of Excel (pivot tables, formulas, data visualisation)
- Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content
Preferred
- Google Analytics or SEO
- Experience optimising content for AI-driven search engines and voice
- Familiarity with HTML/CSS
- Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase)
- Understanding of E-E-A-T in the context of AI ranking
- Familiarity with marketing automation tools and CRM
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Insurance Jobs in Gauteng
The Other Insurance (OI) industry is a significant sector in Gauteng, South Africa, offering a range of career opportunities for professionals with the right skills and experience. Typically, OI roles are in demand across various industries, including financial services, technology, and manufacturing, as companies seek to manage and mitigate risks associated with their operations.
Generally, OI specialists in Gauteng can expect salaries that vary widely depending on factors such as level of experience, company size, and industry sector. While broad salary ranges cannot be provided due to the variable nature of these factors, it is common for experienced OI professionals to earn between R600 000 and R1 200 000 per annum, while entry-level roles may start at around R300 000 to R500 000 per annum. However, salaries can fluctuate depending on individual circumstances.
Common skills required for OI roles in Gauteng include expertise in financial management, risk analysis, data interpretation, communication, and project management. Other essential skills often include proficiency in insurance software, analytical thinking, problem-solving, and the ability to work under pressure. Many OI professionals also hold relevant certifications or degrees in fields such as actuarial science, business administration, or economics.
The financial services sector is a significant employer of OI professionals in Gauteng, with other industries such as technology and manufacturing also commonly hiring for these roles. Other sectors that may employ OI specialists include healthcare, construction, and logistics. In terms of career development, many OI professionals in Gauteng progress to senior roles within their current organisations or move into related fields such as risk management, auditing, or claims handling.
For those seeking a career in OI, it is essential to develop a broad range of skills and experience, often through formal education and training. Many OI professionals in Gauteng have pursued certifications such as the Fellow of the Institute of Actuaries (FIA) or the Chartered Insurance Practitioner (CIP). Building strong relationships with clients, colleagues, and stakeholders is also crucial for success in this field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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