Durban: Group Digital Marketing Specialist posted by Hire Resolve

Responsibilities: 

1. Digital Marketing Strategy & Execution
– Develop and implement short, medium, and long-term digital marketing strategies for each
business.
– Increase brand awareness, lead generation, and customer engagement.
– Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn,
TikTok, YouTube).
– Monitor and optimize digital marketing performance across platforms

2. Content Creation & Social Media Management
– Design and create engaging static and video content for marketing campaigns.
– Build a strong social media presence, grow followings, and increase engagement.
– Write and publish blog articles, newsletters, FAQs, and other valuable content.
– Develop and execute a content calendar tailored to each business

3. SEO, Website & UI/UX Enhancement
– Optimize websites for search engines (SEO) and user experience (UX).
– Improve website navigation, speed, and overall usability.
– Create online help guides, video tutorials, and FAQs to improve user engagement.
– Collaborate with developers to implement UI/UX enhancements

4. Email Marketing & CRM Management
– Develop email marketing campaigns targeting various audiences.
– Manage customer segmentation and engagement strategies.
– Track and optimize email marketing KPIs.

5. Performance Tracking & Data-Driven Optimization
– Analyse and report on marketing campaign performance using Google Analytics, Facebook
Pixel, and other tracking tools.
– A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
– Generate reports on social media growth, campaign success, and web analytics.

6. Web Development & Tech Collaboration
– Coding/programming skills to make website and platform adjustments would be
advantageous

7. Work closely with developers to ensure seamless integrations and enhancements.
– Manage website CMS updates and minor modifications when necessary

Requirements: 

If you would like to apply for this position, you may forward your CV to Gaby Turner at *****@*****.co.za or alternatively, you may forward it to *****@*****.co.za