Durban: Marketing and Communications Co-Ordinator

About the Role

Our client in the health services sector is seeking a Marketing and Communications Co-Ordinator to play a crucial role in strategically marketing their facility, specialists, and services while building strong relationships with stakeholders and the community.

Key Responsibilities

• Build sound, productive working relationships with key stakeholders i.e., General Practitioners and Specialists, Media, and the Community
• Generate statistics and reports from available hospital information to analyse referral patterns and build a knowledge base to inform strategies and plans
• Recruitment and marketing of Specialists to General Practitioners and community to grow referrals
• Develop and implement marketing and communications strategies and plans (aligned to the hospital business plan) aimed at key stakeholders to drive growth for the hospital
• Provide marketing and communications support to internal hospital stakeholders as well as national marketing and communications department
• Develop informative, brand compliant marketing collateral (i.e. brochures, information leaflets and other branded marketing material) to support marketing and communications initiatives and drive trust
• Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital
• Manage media relations according to set corporate policy and guidelines
• Assist with enhancing the service to patients and clients from a communication / marketing point of view
• Be an agent of change and be able to communicate well, on behalf of management, with all major stakeholders
• Develop and execute a channel marketing strategy to enhance referrals and drive volumes to the units
• Act as brand ambassador within the unit to ensure brand compliance
• Monitor social media platforms and community groups for reputation management purposes

Requirements

• A tertiary marketing, public relations or communication qualification
• Minimum two years’ experience in a similar role
• Ability to work independently and use initiative to achieve set objectives
• Clear understanding of the hospital environment
• Valid Code 8 Drivers License
• Ability to travel to patient catchment areas independently

Qualifications

None mentioned.

Salary & Benefits

Not specified.