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East London: Brand Manager posted by Work Africa

Brand Manager

Posted on 2025-03-17

Employer Work Africa
Salary 0
Category Manufacturing
Location Eastern Cape  /  East London

Job Summary

BRAND MANAGER LOCATION BASED: – EAST LONDON (PREFERRED)/ CAPE TOWN or PRETORIA

Education and Certification Requirements
Bachelors degree in Marketing, Business Administration, Communications, or a related field. A Masters degree in a similar field may be preferred.
Proven experience in brand management, marketing or a related field.
Strong understanding of marketing strategies, media channels, and branding.
Excellent communication, organizational, and leadership skills.
Advanced analytical and problem-solving skills.
Professional certification such as Certified Brand Manager (CBM) or similar may enhance a candidates qualifications.

Key Responsibilities
Develop and implement brand strategies aligned with the businesss overall goals.
Conduct research and analysis to maintain an in-depth understanding of the market, competitors, and consumer trends.
Manage the development and execution of marketing campaigns to bolster brand awareness and loyalty.
Oversee the production of advertisements, promotional materials, and marketing campaigns.
Collaborate with different departments, including product development, marketing, sales, and customer service to ensure a cohesive and effective market presence.
Analyze sales data and market trends to make informed strategic decisions.
Manage budgets, ensuring all branding activities are within allocated financial plans.
Monitor and report on brand performance and adjust strategies as necessary.
Work closely with external agencies including advertising and research firms to enhance the brand`s marketing efforts.

Key Tasks and Duties – In addition to strategic responsibilities, specific tasks of the Brand Manager include:
Maintaining consistent brand messaging throughout all platforms, aligning with the companys standards and regulatory requirements.
Executing marketing initiatives in conjunction with sales objectives and campaigns.
Coordinating market launches of new products or services along with planned marketing strategies.
Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and developing plans based on these insights.
Handling the brand`s public relations and overseeing the communication on platforms including social media.

Salary:

Highly negotiable

Application Process: Please apply online or e-mail your CV, Qualifications, and recent head & shoulder to Work Africa
Brand Manager position available in Eastern Cape, East London. This job position was posted by Work Africa. The job has been posted as a premium ad on 2025-03-17 at 13:05:37 in the Manufacturing category

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