Offline Marketing Assistant – Gaming Events (B2C Focus)

Location: Fourways, Gauteng Company: Hominum Solutions (Recruiting on behalf of a client) Application Deadline: Open Email Applications To: *****@*****.co.za (Include your required monthly CTC and notice period)

Role Overview

You live and breathe games and thrive in the room where players gather. As our Offline Marketing Assistant, you’ll bring the game to life on the ground—planning and running events, building face-to-face connections, and turning real-world interactions into lasting engagement.

Key Responsibilities

• Plan and execute on-site promotional events (gaming conventions, tournaments, mall activations, university roadshows) to drive awareness and user acquisition.
• Recruit, train, and manage brand ambassadors who demo the game and engage target audiences in person.
• Handle end-to-end event logistics: venue sourcing, equipment setup, signage, swag distribution, and post-event teardown.
• Coordinate with product, creative, and community teams to develop point-of-contact materials (banners, flyers, demo stations).
• Organize and host offline community meetups, launch activations, and on-site competitions to boost installs and retention.
• Collect real-time feedback from players during events and translate insights into actionable recommendations.
• Track event metrics—attendance, demo sessions, demo-to-install conversion rates—and optimize tactics accordingly.
• Cultivate partnerships with local gaming venues, esports cafés, retail stores, and event organizers for recurring activations.
• Monitor competitor offline campaigns and local gaming trends, refining strategies to stay ahead.
• Collaborate closely with digital marketing and community teams to synchronize online and offline efforts.

Job Requirements

• Minimum 1 year of hands-on experience in offline or experiential marketing for B2C products, preferably within gaming or tech.
• Proven success executing brand activations or events on limited budgets, demonstrating strong project management.
• Exceptional verbal communication and presentation skills; comfortable demoing to crowds and briefing stakeholders.
• Highly organized, with the ability to juggle multiple events, vendors, and deadlines.
• Creative thinker who can ideate engaging experiences, contests, and giveaways.
• Resourceful problem-solver adept at troubleshooting on-site logistics and equipment setup.
• Established network with local venues, event suppliers, or gaming communities is a plus.
• Physically able to lift and transport promotional materials and demo equipment as needed.
• Leadership aptitude to guide brand ambassadors, coordinate agencies, and ensure seamless event execution.

Education

College diploma or associate degree (or higher) in Marketing, Events Management, Communications, or a related field.

How to Apply

Send your CV and examples of past offline or experiential campaigns (photos, event recaps, attendance/results metrics), along with your required CTC and notice period, to *****@*****.co.za. Applications lacking concrete offline marketing or event experience will not be considered.