Job Description
Own the endtoend marketing strategy, aligned with growth and revenue targets
Lead brand positioning and ensure consistency across all customerfacing channels
Drive digital marketing across social media, CRM, email, SEO, and app platforms
Develop and manage apprelated marketing initiatives, including customer engagement, loyalty programmes, and CRM campaigns
Use performance data, customer insights, and market research to guide decisions and optimise results
Plan and execute integrated campaigns across digital, retail, experiential, and app channels
Lead and develop the marketing team, promoting accountability and continuous improvement
Manage marketing budgets, agency relationships, and crossfunctional collaboration
Provide clear reporting and insights to senior stakeholders, highlighting performance, risks, and opportunities
Candidate Profile
7–10+ years’ experience in senior marketing roles within consumerled, retail, lifestyle, or FMCG environments
Strong track record of driving business growth through integrated marketing activity
Proven people leadership experience, including managing teams and external partners
Commercially and analytically minded, with the ability to turn data into action
Comfortable working in a fastpaced, entrepreneurial or founderled environment
Relevant degree in marketing, business, or a related discipline
What Success Looks Like
Marketing activity contributes directly to revenue and growth outcomes
Brand execution is consistent, compelling, and aligned across all channels
Digital, CRM, and app initiatives perform above agreed benchmarks
You operate independently, freeing up senior leadership to focus on longterm strategy
The marketing function scales effectively as the brand portfolio grows
Why This Opportunity
This role offers genuine ownership and influence, combining leadership, strategy, and performance in a growing consumer business. It’s wellsuited to a senior marketer who wants to make a visible impact while building sustainable marketing capability.
REF: CTD000276.
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How to Apply
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About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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