Gauteng: Senior Programmatic Advertising Specialist posted by The Hiring House

Duties & Responsibilities 
– Setting up, managing, and optimizing programmatic campaigns through DSPs such as DV360 or similar. 
– Translating client objectives into smart targeting strategies, buying models, and creative deployment. 
– Conducting data analysis to improve campaigns and share insights with clients. 
– Coaching and guiding mid-level and junior specialists within the team. 
– Actively contributing to strategic sessions and brainstorms with clients. 
– Translating the latest industry trends into actionable innovations. 
– Collaborating with colleagues from strategy, data, creative, and development teams.

Requirements
– At least 5 years of relevant experience in programmatic advertising. 
– Extensive experience in setting up and managing campaigns across multiple DSPs (e.g., DV360, Xandr, The Trade Desk, Adform). 
– Experience with both branding and performance-driven campaigns. 
– Knowledge of cookieless targeting, audience planning, attribution, and incrementality testing. 
– Strong analytical skills and data proficiency (e.g., experience with Google Analytics, Looker Studio, BigQuery, etc.). 
– A commercial mindset and the ability to clearly communicate complex topics. 
– Experience in client-facing roles, including presentations and strategic reporting. 
– Fluent in English (both written and spoken).

Bonus points if you also have… 
– Experience with DOOH, digital audio, or retail media networks. 
– Relevant certifications (e.g., DV360, GA4, Google Ads). 
– Familiarity with workflow automation and scripting (e.g., Google Ads Scripts, DV360 Macros, APIs). 
– Experience with DCO (Dynamic Creative Optimization) tools like Google Studio, CAPE, Smartly.io, or Bannerflow.

Please call us on (***)***-****

NB: Should you not hear from us within 6 weeks, please consider your application unsuccessful.