George: Marketing Analyst – Remote posted by DataFin Recruitment

ENVIRONMENT:

Are you passionate about data, analytics, and turning complex marketing performance insights into clear, actionable recommendations? Then join our client who is a purpose-driven Australian insurance company launching a new brand and seeking a Marketing Analyst based in South Africa. The role focuses on owning marketing analytics, tracking, and integrated reporting across the digital ecosystem, translating complex performance data into clear, actionable insights to optimise and elevate digital marketing performance across channels. The Marketing Analyst will own marketing measurement and insight generation, maintaining tracking infrastructure and measurement frameworks while delivering integrated performance dashboards across multiple platforms. Working closely with internal teams and external agencies, the role ensures data accuracy, analyses performance drivers, supports campaign optimisation, and provides visibility across acquisition and conversion funnels to enable faster, data-driven marketing decisions.

DUTIES:

Marketing Analytics & Measurement

• Own and optimise tagging and digital measurement across GA4, GTM, and UTM frameworks.
• Maintain the marketing measurement framework and GA4 tagging dictionary.
• Define and validate all campaign tracking requirements with the Digital Marketing Specialist.
• Build and maintain GA4 dashboards and custom reporting views.
• Develop detailed marketing performance dashboards in Power BI, integrating campaign, lead, conversion, and spend data.

Marketing Reporting & Performance Monitoring

• Deliver daily, weekly, and monthly marketing performance dashboards and reports.
• Track results against KPIs, identify trends and variances, and highlight efficiency improvement opportunities.
• Build integrated marketing performance reports across channels and platforms.
• Collaborate with the Business Intelligence team to enhance Qlik Sense dashboards.
• Partner with the call centre team to understand lead quality and feed operational insights into marketing performance analysis.

Campaign Performance Analysis

• Analyse cross channel campaign performance and diagnose whats driving results.
• Evaluate CPL, CPS, conversion rates, cancellation rates, and ROI.
• Present clear, actionable insights and recommendations to guide media investment and channel strategy.

Competitor & Market Insights

• Monitor competitor digital activity and indicative media spend.
• Prepare quarterly competitor and market performance reviews to support planning and channel optimisation.

Customer Experience & Brand Tracking

• Analyse NPS, customer feedback, brand tracking studies, and complaint data.
• Identify trends and insights to support improvements in messaging, brand positioning, and customer experience.

Industry Knowledge & Continuous Improvement

• Stay up to date with advancements in analytics, attribution modelling, and measurement tools.
• Identify opportunities to improve forecasting, measurement accuracy, or analytical methodologies.

REQUIREMENTS:

Essential Skills & Experience

• Bachelors degree in marketing, Business, Data Analytics or similar.
• 3+ years experience in marketing analytics or performance reporting.
• Hands on experience with GA4, GTM, and UTM frameworks.
• Strong experience building detailed dashboards in GA4 and Power BI.
• Advantageous: experience enhancing Qlik Sense dashboards with BI teams.
• Advanced Excel skills.

Bonus Points For

• Experience in insurance, financial services, or regulated industries.
• Experience working with Australian companies or markets.
• A passion for pets or the pet care industry.
• Strong organisation and project management skills.

ATTRIBUTES:

• Strong data interpretation, problem solving, and analytical capability.
• Good understanding of digital marketing channels and tracking structures.
• Excellent communication and stakeholder engagement skills.