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Johannesburg: Area Sales Manager – Seed

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Job Description

About the Role

We are seeking an experienced Area Sales Manager – Seed to lead our regional sales efforts in Mpumalanga and Free State. The successful candidate will be responsible for driving sales growth, developing strategic relationships, and delivering exceptional customer service.

Key Responsibilities

  • Leading, managing, mentoring, and developing regional agents and sales representatives to achieve high performance.
  • Driving and consistently delivering regional sales targets across the maize, soybean, dry bean, and pasture seed portfolios.
  • Developing and expanding the commercial and retail customer base in Mpumalanga and Free State.
  • Conducting regular farm visits and effectively managing key strategic accounts.
  • Executing product positioning, hybrid placement strategies, and technical recommendations.
  • Coordinating trial feedback, agronomic insights, and market intelligence with the Agronomy Division.
  • Monitoring competitor activity, pricing strategies, and emerging market trends.
  • Managing regional sales forecasting, budgeting, and stock planning to optimize availability and minimize risk.
  • Supporting debtor management, credit control, and collection processes within the region.
  • Organizing and executing farmer days, product demonstrations, and promotional campaigns.
  • Ensuring strong brand visibility, retail execution standards, and in-store merchandising excellence.
  • Compiling and submitting accurate monthly performance, sales, and market reports.
  • Identifying and pursuing new growth opportunities and potential expansion areas in the region.
  • Building and maintaining long-term strategic relationships with key stakeholders, cooperatives, and retailers.

Requirements

  • Degree or Diploma in Agriculture, Agronomy, Agricultural Economics or a related field
  • Minimum 5 years’ proven experience in agriculture
  • Strong technical knowledge of maize and soybean markets is essential
  • Established relationships within the Mpumalanga and Free State agricultural sectors is advantageous
  • Proven leadership and team management experience
  • Strong commercial and financial acumen
  • Valid driver’s license and willingness to travel extensively within the region
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Qualifications

  • Formal education/certifications (Bachelor’s, LLB, Matric, etc.)

Salary & Benefits

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Gauteng

The sales industry in Gauteng, South Africa is a dynamic and competitive field, with various sectors driving demand for skilled professionals. Generally, the job market trend in this region indicates a steady growth in sales-related positions, driven by the increasing importance of businesses in South Africa’s economy.

Typically, sales roles in Gauteng offer a broad salary range, which can vary widely depending on factors such as level of experience, company size, and industry sector. For example, entry-level sales positions may start at around R200 000 to R400 000 per annum, while senior sales professionals or those working in large corporations can earn upwards of R800 000 to R1 500 000 per year. However, it’s essential to note that these figures are general estimates and actual salaries can differ significantly depending on individual circumstances.

Common skills required for a successful sales career in Gauteng include excellent communication and interpersonal skills, the ability to build strong relationships with customers and colleagues, negotiation and closing techniques, product knowledge and industry insights, and proficiency in CRM software and other sales tools. Additionally, many sales professionals in this region possess a degree or diploma in business, marketing, or related fields.

Sales roles can be found across various industry sectors, including financial services sector, technology industry, manufacturing sector, and more. These industries often require sales professionals to have a deep understanding of their respective markets and customers, as well as the ability to adapt to changing market conditions.

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For those looking to pursue a career in sales, there are typically several opportunities for professional development and growth. Many companies offer training programs, mentorship schemes, and performance-based bonuses, which can help sales professionals advance their careers and increase their earning potential. Additionally, certifications such as the Certified Sales Professional (CSP) or the Advanced Sales Certification (ASC) can demonstrate a commitment to excellence and enhance job prospects.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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