Job Purpose: As the Director of Digital Commercialization, you will be responsible for shaping the direction and market positioning of our digital commercialization efforts. Your role involves effectively translating key commercial objectives into a comprehensive annual strategic marketing plan. You will identify the most suitable media channels to deliver marketing campaigns for Digital Commercialization efficiently and effectively. In addition, you will oversee campaign implementation, collaborating with relevant marketing Centers of Excellence (COEs) and agile squads.

Key

• Analyzing competitor behavior, identifying market trends, and increasing market share.
• Evaluating existing marketing strategies to identify new opportunities.
• Developing commercial strategies for various channels and campaigns.
• Collaborating with management, marketing, sales, and production teams to drive offline and online efficiencies to boost market share.
• Establishing targeted internal and industry partnership networks.
• Monitoring key marketing metrics and developing commercial models.
• Incorporating user-experience feedback in product updates and innovation.
• Staying abreast of emerging solutions and technological advancements to incorporate into new products.
• Evaluating data, contact trends, and customer behavior across all contact channels to provide clear insights and recommendations for further commercial opportunities.
• Working with Analysts to understand operational process drivers behind campaigns and customer journeys and aligning them for optimal outcomes.
• Scoping, designing, and baselining proposed recommendations for marketing efforts.
• Managing and overseeing the baselining of commercial objectives, sales effectiveness, and retention efforts.
• Developing and implementing integrated marketing strategies to ensure Digital Commercialization competes effectively in the markets and grows its market share.
• Identifying and testing new ideas to explore new marketing opportunities for growth.
• Collaborating with the COE to generate actionable insights that drive the marketing strategy.
• Developing, managing, and tracking the budget to achieve marketing and business objectives.
• Contributing to the overall business unit performance by working as part of the Digital Commercialization Division.
• Ensuring that risk, governance, and compliance constructs are addressed.

People Specification:

Essential Qualifications – NQF Level:

• Advanced Diplomas/National 1st Degrees

Preferred Qualification:

• BCom (Management Sciences) or post-graduate degree/diploma in Business Management

Essential Certifications:

• Marketing-related certificate(s)

Minimum Experience Level:

• 3 – 6 years of management experience, including 1 – 2 years in developing marketing strategies and collaborating with cross-functional teams.

Technical / Professional Knowledge:

• Product Life Cycle Management
• Competitor Insight Management
• Governance, Risk, and Controls
• Industry Trends
• Policy and Procedural Knowledge
• Project & Stakeholder Management
• Commercial Acumen
• Creativity & Innovation
• Client-Centered & Design Thinking
• Digital Marketing

Behavioral Competencies:

• Customer Focus
• Establishing Strategic Direction
• Business Acumen
• Driving Execution
• Digital Acumen
• Inspiring Excellence
• Cultivating Networks and Partnerships
• Coaching and Developing Others

If you are a strategic thinker with a passion for marketing and the drive to lead Digital Commercialization to new heights, we encourage you to apply. Join our dynamic team and contribute to our continued success in the digital marketplace. We are an equal opportunity employer and value diversity in our workforce.

Commercial Lead position available in Gauteng, Johannesburg. This job position was posted by Isilumko Staffing. The job has been posted as a premium ad on 2025-02-26 at 13:26:38 in the Finance Accounting category

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Job Purpose
To assume accountability for the direction and market position for Digital Commercialisation. Effectively take
the key commercial objectives of Digital Commercialisation and translate them into an annual strategic
marketing plan. To identify the appropriate media channels to deliver marketing campaigns for Digital
Commercialisation in an effective and efficient manner. Oversee the implementation of campaigns, working
with the appropriate marketing COEs / agile squads.

Job Description
Analysing competitor behaviour, identifying market trends, and increasing our market share.
Analysing marketing strategies to identify new opportunities.
Developing commercial strategies for channels and campaigns.
Liaising with management, marketing, sales, and production teams to drive efficiencies offline and
online efforts to grow market share.
Establishing targeted internal and industry partnership networks.
Monitoring key marketing metrics and developing commercial models.
Integrating user-experience feedback in product updates and innovation.
Incorporating emerging solutions and technological advancements in new products.
Evaluating data, contact trends and key customer behaviour across all contact channels to provide
clear insight and recommendations for further commercial opportunities.
Work with Analyst to understand operational process drivers behind campaigns and customer journeys
and align these for best possible outcome.
Scope, design and baseline proposed recommendations for marketing efforts.
Managing and overseeing the baselining of commercial objectives, effectiveness of sales and retention
efforts.
Develop and implement integrated marketing strategies that enable Digital Commercialisation to
compete in the markets and grow market share.
Identify and test new ideas to explore new marketing opportunities for growth.
Working with the COE to generate actionable insights that will drive the marketing strategy.
Develop, manage, and track the budget to achieve marketing and business objectives.
Contribute to the overall business unit performance by working as part of the Digital Commercialisation
Divco.
Ensure the constructs of risk, governance and compliance are addressed.

Essential Qualifications – NQF Level
Advanced Diplomas/National 1st Degrees
Preferred Qualification
BCom (Management Sciences) or post graduate degree / diploma in Business Management

Essential Certifications
Marketing related certificate(s)

Minimum Experience Level
3 – 6 years

Management experience as part of the above years
1 – 2 years
Type of experience
Experience in developing marketing strategies and experience collaborating with cross-functional
teams.

Technical / Professional Knowledge
Product Life Cycle Management
Competitor Insight Management
Governance, Risk and Controls
Industry Trends
Policy and Procedural Knowledge
Project & Stakeholder Management
Commercial Acumen
Creativity & Innovation
Client Cantered & Design Thinking
Digital Marketing

Commercial Lead position available in Gauteng, Johannesburg. This job position was posted by Isilumko Staffing. The job has been posted as a premium ad on 2025-02-26 at 13:26:35 in the It Computer category

Click Go Apply to apply online!

You might also like these jobs in the same area.

More related positions