Johannesburg: CRM Specialist posted by The Good Human (Pty)Ltd

March 9, 2026 Jobs in Central Johannesburg

The Good Human (Pty)Ltd

Gauteng

Entertainment

Job Description

Role Overview

We are seeking a results-driven CRM Specialist with proven experience in Optimove within the iGaming industry. The successful candidate will be responsible for executing data-driven CRM strategies to drive player acquisition, retention, reactivation, and lifetime value through targeted, automated campaigns.

Key Responsibilities

CRM Strategy & Execution

Plan, build, execute, and optimize multi-channel CRM campaigns (Email, SMS, Push, In-App).
Manage automated player lifecycle journeys (onboarding, retention, churn prevention, VIP, reactivation).
Develop segmentation strategies based on player behaviour, value, and lifecycle stage.
Ensure timely campaign deployment aligned with promotional calendars.

Optimove Management

Build and manage campaigns within Optimove.
Create dynamic target groups using behavioural and predictive data.
Implement A/B and multivariate testing to improve campaign performance.
Monitor campaign results and continuously optimize based on data insights.

iGaming Focus

Drive engagement through sportsbook and/or casino promotions.
Collaborate with Trading, Product, and BI teams to align campaigns with business goals.
Support responsible gaming initiatives within CRM communications.
Ensure compliance with regulatory and jurisdictional requirements.

Reporting & Analytics

Track and report on key CRM KPIs (Open Rates, CTR, Conversion, Retention, ARPU, LTV).
Analyse player behaviour trends to identify growth opportunities.
Provide weekly and monthly performance reports with actionable insights.

Collaboration

Work closely with Marketing, Design, BI, and Product teams.
Brief creative teams on campaign requirements and messaging.
Ensure accurate bonus setup and promotion execution.

Minimum Requirements

24+ years CRM experience within the iGaming industry (essential).
Proven hands-on experience with Optimove (essential).
Strong understanding of player lifecycle management.
Experience with campaign automation and segmentation.
Analytical mindset with strong Excel/data interpretation skills.
Understanding of compliance and responsible gaming frameworks.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Entertainment Jobs in Gauteng

In the Gauteng province of South Africa, the entertainment industry is a growing sector that encompasses various roles such as event management, marketing, and content creation. Typically, this field offers a diverse range of job opportunities for individuals with creative talent and business acumen. Generally, these roles are found across multiple industries, including financial services, technology, and tourism.

When it comes to salary expectations in the entertainment industry in Gauteng, it’s common to see broad ranges varying depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may offer salary ranges between R200 000 and R350 000 per annum, while senior roles can range from R600 000 to over R1 million per annum. However, these figures are only a general guideline, and actual salaries can vary significantly.

Common skills required for entertainment-related roles in Gauteng include creative vision, strong communication skills, project management expertise, technical knowledge of audiovisual equipment, marketing savvy, adaptability, and attention to detail. Typically, individuals in this field need to possess a combination of artistic and business skills to excel in their role. Often, having a degree or diploma in relevant fields such as arts, media studies, or business administration can be beneficial.

The entertainment industry in Gauteng is commonly found in sectors such as financial services (e.g., event marketing), technology (e.g., gaming, esports), tourism (e.g., hospitality management), and manufacturing (e.g., production and logistics). These industries often employ individuals with expertise in areas like content creation, brand management, and audience engagement.

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In terms of career development, the entertainment industry offers various opportunities for growth and advancement. Typically, entry-level roles can progress to senior positions within a few years, while experienced professionals may seek out leadership roles or transition into related fields such as entrepreneurship or academia. Often, having a strong network and continuous learning are key to success in this field.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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