Job Description
Johannesburg – Gauteng – South Africa
- Develop and implement integrated digital marketing strategies in collaboration with leadership.
- Manage digital agencies, ensuring adherence to brand, timelines, KPIs, and budget.
- Oversee paid media, SEO, content marketing and customer relationship management.
- Lead bottom-of-funnel performance marketing to drive engagement and conversions.
- Maintain a digital campaign calendar aligned with commercial and promotional cycles.
- Execute multi-channel campaigns across email, social, search, display, and the website.
- Conduct A/B testing and leverage analytics to improve campaign effectiveness.
- Optimize the eCommerce website, focusing on UX/UI, conversion, and customer journey.
- Support influencer/content strategy for paid media campaigns.
- Implement loyalty and retention programs to increase customer lifetime value.
- Track and report on digital KPIs, ROI, and competitor activity.
- Ensure budget compliance and agency billing oversight.
- Coordinate pricing and website updates and manage eCommerce sampling programs.
- Collaborate cross-functionally with Sales, Marketing, and Education teams.
- Bachelor’s degree or Diploma in Marketing, Digital Marketing, Communications
- 3-5 years relevant experience
- Experience in the beauty industry advantageous.
- Category management experience advantageous.
- Has managed eCommerce platforms, social media channels & CRM platforms.
- Strong grasp of digital marketing channels e.g. SEO, PPC, social media, email, and display advertising.
- Proficient in marketing automation and CRM tools e.g. Klaviyo and Mailchimp.
- Experienced with web analytics and eCommerce platforms.
- Familiar with CMS tools and ERP systems.
- Skilled in MS Office and project management.
- Commercially astute with strong communication, negotiation, and stakeholder engagement abilities.
- Creative eye with the ability to maintain premium brand aesthetics.
- Understanding of the South African skincare and online market.
- Experience in influencer and affiliate marketing.
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