Johannesburg: Digital Marketing Strategist posted by The Good Human (Pty)Ltd

About the Role

The Good Human (Pty)Ltd is seeking a highly skilled Digital Marketing Strategist to join our team in Johannesburg. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and brand engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.
• Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.
• Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.
• Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.
• Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.
• Manage and execute content marketing initiatives, including blog posts, infographics, and video content.
• Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.
• Lead email marketing campaigns, including automation, audience segmentation, and A/B testing.
• Create and edit graphics and video content for marketing campaigns.
• Collaborate with internal teams and external agencies to execute campaigns effectively.
• Stay up to date with the latest digital marketing trends, tools, and best practices.

Requirements

• 5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.
• Proven track record of successfully improving search engine rankings and increasing organic traffic.
• Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.
• Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.
• Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).
• Strong analytical skills with experience in data-driven decision-making and performance reporting.
• Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.
• Proficiency in design software, must be able to design (Adobe Creative Suite, Canva, Figma, or similar).
• Basic HTML, CSS, and JavaScript knowledge is a plus.
• Strong copywriting skills for ad creatives, landing pages, and social media posts.
• Excellent project management skills with the ability to juggle multiple campaigns.
• Experience with A/B testing, audience segmentation, and personalization strategies.
• Strong problem-solving abilities and a growth-driven mindset.

Qualifications

• Certifications in Google Ads, Google Analytics, or Facebook Blueprint (Preferred).
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) (Preferred).
• Background in eCommerce or B2B lead generation (Preferred).
• Knowledge of UX/UI principles and website optimization (Preferred).
• Experience working with AI-driven marketing tools and automation (Preferred).

Salary & Benefits

Salary details will be discussed during the interview process.