Job Description
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.
Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.
Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.
Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.
Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.
Manage and execute content marketing initiatives, including blog posts, infographics, and video content.
Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.
Lead email marketing campaigns, including automation, audience segmentation, and A/B testing.
Create and edit graphics and video content for marketing campaigns.
Collaborate with internal teams and external agencies to execute campaigns effectively.
Stay up to date with the latest digital marketing trends, tools, and best practices.
Key Skills & Experience Required:
5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.
Proven track record of successfully improving search engine rankings and increasing organic traffic.
Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.
Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.
Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).
Strong analytical skills with experience in data-driven decision-making and performance reporting.
Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.
Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).
Basic HTML, CSS, and JavaScript knowledge is a plus.
Strong copywriting skills for ad creatives, landing pages, and social media posts.
Excellent project management skills with the ability to juggle multiple campaigns.
Experience with A/B testing, audience segmentation, and personalization strategies.
Strong problem-solving abilities and a growth-driven mindset.
Preferred Qualifications:
Certifications in Google Ads, Google Analytics, or Facebook Blueprint.
Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).
Background in eCommerce or B2B lead generation.
Knowledge of UX/UI principles and website optimization.
Experience working with AI-driven marketing tools and automation.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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