Job Description
About the Role
We are seeking a driven and creative Digital Marketing Coordinator to join our marketing team at Ad Talent Africa, an internal agency for a FMCG corporation. As a key member of our team, you will be responsible for implementing our Digital Marketing strategy to increase our online presence and drive measurable impact on our marketing and sales efforts.
Key Responsibilities
- Develop and implement digital marketing strategies for clients that align with their business objectives
- Conduct thorough research and analysis to identify target audiences, trends and opportunities
- Oversee digital campaigns across various platforms such as social media, search engines and email marketing
- Collaborate with the design team to create engaging and visually appealing content for social media, blogs, emails and website
- Monitor and analyse campaign performance using various tools such as Google Analytics and provide regular reports to clients
- Continuously optimise campaigns based on data and insights to improve ROI
- Stay updated with the latest digital marketing trends and tools and actively seek new and innovative ways to improve our strategies
- Maintain strong relationships with clients and provide exceptional customer service
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- At least 2 years of experience in digital marketing, preferably in an agency setting
- Strong understanding of digital marketing concepts, such as SEO, SEM, social media, email marketing and content marketing
- Experience in creating and managing campaigns on popular platforms such as Google Ads, Facebook Ads Manager and LinkedIn Ads
- Proficient in analytics tools, such as Google Analytics and Facebook Insights
- Knowledge of web design and development is a plus
- Excellent communication skills and ability to work in a team environment
- Strong analytical and problem-solving skills
- Creative mindset with a keen eye for design and visuals
- Ability to manage multiple projects and meet deadlines
Qualifications
- Formal education/certifications not specified.
Salary & Benefits
Salary details not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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