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Johannesburg: Search And Web Specialist posted by Ad Talent Africa

Date 2024-11-24
Job Title Search And Web Specialist
Employer Ad Talent Africa
More Information
Salary 0
Category Professions
Location Gauteng
/ Johannesburg

Job Summary

Looking for a Search & Web Strategist who will be responsible for the implementation, management and strategic direction for some leading FMCG brands.

In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to the websites.

Being the strategic lead, you will not directly manage a team, however, you will be responsible for collaborating with multiple brand teams where you will be required to share insight and to implement as well as drive digital brand strategies. You will be responsible for a group of brands within the digital department. You will immerse yourself in the brands in your portfolio, by gaining a thorough understanding of their industry category, as well as their business objectives. In this role, you will use your strong communication and client leadership skills to build relationships with clients key personnel.

You will be required to work strategically to identify the Clients needs and challenges, providing sustainable solutions and results-driven work. You will collaborate with internal and external cross-functional teams, to deliver strategic and client service excellence.

Qualifications/ Experience

  • Minimum of 5 years experience within a strategic marketing function (preferably a digital agency)
  • Qualification in Marketing or certification in Digital Marketing
  • Excellent understanding of search and digital marketing is crucial, including paid media strategy, buying & reporting
  • An understanding of project management disciplines (project planning, time and budget management)
  • Excellent customer service and relationship-building skills
  • Analytics and reporting experience is vital (Google Analytics, Google Search Console, as well as any other tools utilised such as SEMRush, AhRefs, etc.)

Competencies

  • Digital (Search) Native focused on customer centricity
  • Excellent written, verbal and presentation skills confident to present to clients at all levels
  • An understanding of SEO and how it fits into the overall marketing mix
  • Be data driven, strategically minded with an agile approach
  • Able to extrapolate insights through data analysis and develop and execute innovative, integrated digital solutions and provide strategic roadmaps
  • Use good writing and storty-telling skills, to structure insights and present recommendations aligned to objectives
  • An up-to-minute knowledge of digital trends, both locally & internationally

Search And Web Specialist position available in Gauteng, Johannesburg. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2024-11-24 at 13:31:24 in the Professions category

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Posted in Jobs in Gauteng, Jobs in Johannesburg

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Johannesburg: Search And Web Specialist posted by Ad Talent Africa

Date 2024-11-24
Job Title Search And Web Specialist
Employer Ad Talent Africa
More Information
Salary 0
Category Professions
Location Gauteng
/ Johannesburg

Job Summary

A multi-discipline creative agency that specialises in through-the-line marketing solutions for some of the biggest brands has an exciting opportunity for a Search and Web Specialist to join their team.

Purpose of the Role

The Search and Web Specialist is responsible for the strategic direction and management of Search and Web channels, such as Owned and Earned Media, YEXT, etc. In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to our clients websites. Being the Search and Web Specialist lead, you will not manage a team of direct report. However, you will be responsible for sharing your knowledge and insight to drive team development as well as ensuring that the cross-channel digital approach is a single, consistent voice across all digital client properties, in order to deliver business growth.

Qualifications

  • B.Com. Marketing / Project Manager; qualifications in digital monitoring

Experience

  • 7 years experience in client service in a digital marketing agency
  • 5 years digital marketing, with a focus on search (owned and earned media) and web
  • Experience developing and executing innovative, integrated digital solutions and strategic roadmaps
  • Excellent understanding of the digital marketing mix, including an understanding of paid media strategy, buying and reporting
  • Experience of working across multiple brands and ability to adapt strategy to each
  • A team player who can lead projects and who has strong project management skills

Knowledge

  • Excellent knowledge of project management, delivering in time and on budget
  • Sound knowledge of owned and earned media to deliver integrated digital strategies
  • Tools required for reporting, including but not limited to analytics packages
  • An up-to-minute knowledge of digital trends, both locally and internationally
  • Experience in developing, managing and presenting solutions within a creative environment
  • Should have a good understanding of social media and content marketing and optimising creative performance across platforms

Responsibilities

  1. SEARCH and WEB CHANNEL STRATEGY
  • Develop, guide and lead the organic search and web strategy: deliver the strategic framework for each channel as part of clients AO, Campaign and Digital strategy ensuring integration of the company`s ecosystem
  • Organic Model: create comprehensive AO organic strategies for clients, to ensure adherence to search engine best practice and algorithmic updates, including budget recommendations based on organic vs. paid traffic analysis
  • Manage KPIs across platforms: ensure clear KPI benchmarks per channel are circulated and highlighted in monthly reports, with insights of how to improve performance in order to meet and excel client expectations i.e. objectives (monthly, quarterly, annual)
  • Thought-leadership: share articles, trends, case studies and insights on weekly basis and prior to brainstorm/conceptualisation of ideas for client, helping to up-skill both the Digital team
  1. YEXT
  • System Maintenance: continually update information (such as keywords, competitors, etc) as per client briefs and to meet objectives
  • System Optimisation: deliver best in class local store marketing, with insights that drive operational efficiencies
  • System Updates: ensure training on new system updates is completed timeously, in order to optimise clients performance
  • Manage the SLAs: ensure YEXT SLA is in place, and requirements are met and renewed annually
  1. DIGITAL BUSINESS MANAGEMENT & DEVELOPMENT
  • Financial Management: manage monthly retainers and approve accurate CEs are generated aligned to the SOW, whilst adhering to the billing process and daily timesheets requirements, in order to drive further revenue for the company
  • Brand Management: attend key client meetings in order to be seen as a web and search specialist and a valuable business partner, escalating any issues or potential risks, whilst building and maintaining key client relationships and growing revenue
  • Partner Management: manage the YEXT partner relationship with weekly status sessions, ensuring a process is adhered to in order to deliver the best performance
  • Business Growth: identify and rationalise digital (web, search, yext) opportunities for the company in line with the business strategy, as well as delivering on monthly tasks from the Business Strategy to drive the company`s business growth
  1. TEAM DEVELOPMENT
  • Guide the team in best practice for SEO optimisation across the web, helping to unpack and review their reporting
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Click Go Apply to apply online!


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Some posts have contact information included with other instructions. All applicants are urged to read the instructions carefully.
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