Job Description
- Business or marketing-related degree or equivalent professional qualification
- 3 years of Sales & Marketing experience in a similar role
- Previous working experience in the FMCG space essential
- Demonstrated project management skills
- Conceptual creative development across design/art direction, copy and content
- Creative thinking and development across media channels and platforms
- Strong experience in social media and e-commerce
- Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility
Role and Responsibilities
Brand Strategy & Positioning
- Conduct consumer and market research.
- Identify brand market position.
- Design research-based brand strategy.
- Own the development and messaging of the brand narrative.
- Define and manage the brand communication strategy using various media.
- Communicate the brand personality internally and align the company around core brand ideas.
Marketing Planning & Execution
- Convert agreed-upon marketing strategies into feasible, workable project plans.
- Develop, execute, and manage marketing programs and campaigns.
- Co-ordinate and liaise with the broader marketing team regarding campaigns.
- Maintain brand consistency across all marketing channels, including social media.
Research & Trend Analysis
- Identify research needs, execute studies, and analyse findings to uncover opportunities.
- Stay current on market trends and competitive activity.
- Anticipate consumer trends and ensure the brand remains relevant.
Performance Measurement & Reporting
- Measure and report on the success of marketing campaigns.
- Report weekly, monthly, and quarterly on marketing metrics.
Budget & Financial Oversight
- Establish and manage brand budgets.
- Ensure marketing budget compliance.
- Make decisions about branding costs and analyse customer spending trends.
Public Relations & Stakeholder Engagement
- Maintain the company’s public image through strategic marketing initiatives.
- Build relationships with influencers, journalists, and media outlets.
- Oversee social media accounts to ensure brand consistency.
Sales Enablement
- Achieve sales targets through effective marketing efforts.
Health and Safety
- Participate in safety forums and attend relevant training/programmes
- Report all safety incidents to the relevant people
- Comply with safety policies and procedures
- Always wear protective clothing (where applicable)
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