Job Description
About the Role
We are seeking a highly technical and data-driven Programmatic Performance Marketing Infrastructure Specialist to lead end-to-end media infrastructure, tracking integrity, and outcome-based optimization. This role is responsible for ensuring that digital media investments are accurately tracked, attributed, optimized, and aligned to approved business outcomes not vanity metrics.
Key Responsibilities
- Configure and manage: Google Ads, Google Display & Video 360, Meta Ads Manager
- Implementation & Integration:
- Event mapping across platforms
- Floodlight / conversion tag deployment
- Offline conversion uploads
- Server-side tracking implementation
- Webhook integrations into ingestion layers
- Ensure full funnel tracking from: Close the feedback loop by feeding outcome signals back into bidding platforms, Impression ? Click ? Form Submit ? Verification ? Allocation ? Approved Outcome
- Own the accountability for data cleanliness and completeness
- Define event taxonomy
- Map campaign fields to unified data schemas
- Capture and validate consent metadata (POPIA aligned)
- Prevent duplication and signal leakage
- Monitor attribution discrepancies
- Ensure CRM-to-ad-platform signal accuracy
Requirements
- Minimum 58 years experience in: Enterprise digital marketing systems, Marketing operations, Performance data infrastructure, Programmatic media buying
- Technical Competencies:
- CRM-to-ad-platform signal mapping
- Hands-on experience with Google Display & Video 360
- Offline conversion tracking
- Server-side tagging implementation
- SQL (basic to intermediate)
- Strong understanding of attribution models
- Strong understanding of Floodlight tracking
- Webhooks & API integrations
Qualifications
- Bachelor’s degree in Marketing, Data Science, Information Systems, or related field (preferred)
Salary & Benefits
Not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Western Cape
The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.
The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.
The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.
To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.
Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.
Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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