Pretoria: Digital Strategist posted by Hire Resolve

Hire Resolve’s client is seeking a Digital Strategist who will be instrumental in shaping and executing their digital marketing roadmap. You will be responsible for orchestrating comprehensive campaigns, optimizing their e-commerce performance, and refining our customer lifecycle strategies. This role requires a blend of strategic thinking, hands-on execution oversight, and a strong analytical approach.

Responsibilities:

• Strategic Planning & Oversight

  • Develop, implement, and iterate on a quarterly digital strategy roadmap. This roadmap will specifically focus on:

    • New product launches

    • Seasonal campaigns (e.g., Winter skincare focus, festive periods)

    • Key brand-building moments (e.g., Skin Health Month, awareness initiatives)

  • Create and own the entire marketing funnel, guiding customers seamlessly from awareness through consideration, purchase, and ultimately, loyalty.

  • Define clear Key Performance Indicators (KPIs), ensuring they align directly with revenue goals, and rigorously monitor Return on Investment (ROI) across all digital platforms.

• Campaign Conceptualisation & Leadership

  • Ideate compelling campaign concepts and effectively brief our digital designer and copywriter for the creation of engaging ad creatives, high-converting landing pages, and impactful email campaigns.

  • Collaborate closely with the Google Ads specialist to test various campaign angles, product focuses, and target audiences (e.g., comparing performance for acne treatment vs. anti-ageing solutions).

  • Leverage research and insights provided by the SEO Specialist to ensure all campaigns are strategically aligned with relevant keywords and search intent.

• eCommerce Performance Management

  • Conduct daily and weekly reviews of critical e-commerce metrics, including:

    • Performance of best-selling and underperforming SKUs.

    • Analysis of cart abandonment rates and checkout conversion rates.

    • Review of heatmaps and user journeys using tools such as Hotjar or Google Analytics 4 (GA4) to identify pain points and opportunities.

  • Work collaboratively with the Web Developer to continuously optimise User Experience (UX), enhance product filtering functionalities, and improve upsell/cross-sell mechanics (e.g., implementing “frequently bought with” suggestions).

• Customer Segmentation & Lifecycle Marketing

  • Build and iterate on detailed customer personas, distinguishing between:

    • First-time buyers

    • Customers with loyal skincare regimens

    • Doctor-referral customers

  • Plan and execute effective customer retention strategies, including:

    • Automated replenishment reminders for frequently purchased products.

    • Personalised birthday offers.

    • Curated skincare routine suggestions delivered via email or other relevant channels.

• Channel Coordination & Execution Management

  • Ensure brand and messaging consistency across all digital touchpoints: website, email marketing, social media, Google Ads campaigns, and SEO content.

  • Effectively coordinate and collaborate with various specialists:

    • Google Ads Specialist: Manage ad budgets, define ROAS (Return on Ad Spend) goals, and strategise remarketing efforts.

    • SEO Specialist: Develop the skincare authority content plan, brief blog writers, and oversee on-page SEO audits.

    • Designer: Guide the creation of brand visuals, ad creative, and packaging visuals.

    • Developer: Oversee website optimisations, rollout of new features, and improvements in site speed.

• Data-Driven Reporting

  • Generate and present weekly reports detailing:

    • Overall campaign performance.

    • Revenue breakdown by source and channel.

    • ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

    • Customer Lifetime Value (LTV) by cohort.

  • Conduct monthly strategic reviews, providing actionable adjustments and recommendations based on data insights.

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• 1 to 2 years of proven experience as a Digital Strategist or in a similar digital marketing role.

• Demonstrable experience with e-commerce platforms and digital marketing tools (e.g., Google Analytics, Google Ads, SEO tools, email marketing platforms).

• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.

• Excellent communication, interpersonal, and leadership skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• A passion for skincare and beauty trends is a strong advantage.

Benefits:

• Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to .za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days