Pretoria: Digital Strategist posted by Hire Resolve
Posted on 2025-07-27 00:00:00
Employer | Hire Resolve |
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Category | Other IT/Computer |
Location | Gauteng / Pretoria |
Job Summary
Responsibilities:
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Strategic Planning & Oversight
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Develop, implement, and iterate on a quarterly digital strategy roadmap. This roadmap will specifically focus on:
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New product launches
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Seasonal campaigns (e.g., Winter skincare focus, festive periods)
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Key brand-building moments (e.g., Skin Health Month, awareness initiatives)
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Create and own the entire marketing funnel, guiding customers seamlessly from awareness through consideration, purchase, and ultimately, loyalty.
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Define clear Key Performance Indicators (KPIs), ensuring they align directly with revenue goals, and rigorously monitor Return on Investment (ROI) across all digital platforms.
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Campaign Conceptualisation & Leadership
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Ideate compelling campaign concepts and effectively brief our digital designer and copywriter for the creation of engaging ad creatives, high-converting landing pages, and impactful email campaigns.
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Collaborate closely with the Google Ads specialist to test various campaign angles, product focuses, and target audiences (e.g., comparing performance for acne treatment vs. anti-ageing solutions).
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Leverage research and insights provided by the SEO Specialist to ensure all campaigns are strategically aligned with relevant keywords and search intent.
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eCommerce Performance Management
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Conduct daily and weekly reviews of critical e-commerce metrics, including:
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Performance of best-selling and underperforming SKUs.
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Analysis of cart abandonment rates and checkout conversion rates.
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Review of heatmaps and user journeys using tools such as Hotjar or Google Analytics 4 (GA4) to identify pain points and opportunities.
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Work collaboratively with the Web Developer to continuously optimise User Experience (UX), enhance product filtering functionalities, and improve upsell/cross-sell mechanics (e.g., implementing “frequently bought with” suggestions).
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Customer Segmentation & Lifecycle Marketing
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Build and iterate on detailed customer personas, distinguishing between:
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First-time buyers
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Customers with loyal skincare regimens
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Doctor-referral customers
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Plan and execute effective customer retention strategies, including:
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Automated replenishment reminders for frequently purchased products.
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Personalised birthday offers.
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Curated skincare routine suggestions delivered via email or other relevant channels.
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Channel Coordination & Execution Management
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Ensure brand and messaging consistency across all digital touchpoints: website, email marketing, social media, Google Ads campaigns, and SEO content.
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Effectively coordinate and collaborate with various specialists:
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Google Ads Specialist: Manage ad budgets, define ROAS (Return on Ad Spend) goals, and strategise remarketing efforts.
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SEO Specialist: Develop the skincare authority content plan, brief blog writers, and oversee on-page SEO audits.
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Designer: Guide the creation of brand visuals, ad creative, and packaging visuals.
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Developer: Oversee website optimisations, rollout of new features, and improvements in site speed.
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Data-Driven Reporting
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Generate and present weekly reports detailing:
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Overall campaign performance.
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Revenue breakdown by source and channel.
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ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).
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Customer Lifetime Value (LTV) by cohort.
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Conduct monthly strategic reviews, providing actionable adjustments and recommendations based on data insights.
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Minimum Requirements:
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Bachelor’s degree in Marketing, Business, or a related field.
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1 to 2 years of proven experience as a Digital Strategist or in a similar digital marketing role.
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Demonstrable experience with e-commerce platforms and digital marketing tools (e.g., Google Analytics, Google Ads, SEO tools, email marketing platforms).
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Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
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Excellent communication, interpersonal, and leadership skills.
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Ability to manage multiple projects simultaneously in a fast-paced environment.
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A passion for skincare and beauty trends is a strong advantage.
Benefits:
- Competitive salary based on experience.
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days
Click Go Apply to apply online!
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