Job Description
Responsibilities:
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Strategic Planning & Oversight
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Develop and iterate on a quarterly digital strategy roadmap focused on:
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Product launches
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Seasonal campaigns (e.g., Winter skincare focus)
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Key brand-building moments (e.g., Skin Health Month)
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Create and own the marketing funnel from awareness > consideration > purchase > loyalty.
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Define KPIs, ensure alignment with revenue goals, and monitor ROI across platforms.
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Campaign Conceptualization & Leadership
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Ideate and brief digital designers and copywriters on ad creative, landing pages, and email campaigns.
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Collaborate with specialists to test campaign angles, products, and target audiences (e.g., specific treatment types vs. broader anti-ageing solutions).
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Leverage research from SEO specialists to ensure campaigns are keyword-aligned.
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eCommerce Performance Management
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Conduct daily/weekly reviews of:
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Best-selling and underperforming SKUs
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Cart abandonment and checkout conversion rates
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Heatmaps and user journeys (using tools like Hotjar or GA4)
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Work with Web Developers to optimize User Experience (UX), product filtering, and upsell/cross-sell mechanics (e.g., frequently bought with).
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Customer Segmentation & Lifecycle Marketing
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Build and iterate customer personas, including:
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First-time buyers
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Loyal skincare regimen customers
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Referral customers
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Plan and implement retention strategies such as:
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Replenishment reminders
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Birthday offers
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Personalized skincare routine suggestions via email
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Channel Coordination & Execution Management
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Oversee consistency across all digital touchpoints: website, email, social media, paid ads, and SEO content.
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Coordinate with various specialists, including:
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Paid Ads Specialist: Manage ad budgets, Return on Ad Spend (ROAS) goals, and remarketing strategies.
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SEO Specialist: Develop skincare authority content plans, blog briefs, and conduct on-page audits.
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Designer: Ensure brand visuals, ad creative, and packaging visuals align with strategy.
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Developer: Oversee website optimizations, new feature rollouts, and speed improvements.
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Data-Driven Reporting
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Prepare weekly reports on:
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Campaign performance
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Revenue by source/channel
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ROAS (Return on Ad Spend) & CAC (Customer Acquisition Cost)
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Customer Lifetime Value (LTV) by cohort
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Minimum Requirements:
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1-2 years of proven experience as a Digital Strategist or in a similar digital marketing role.
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Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
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Proficiency in using analytics tools such as Google Analytics 4 (GA4) or similar.
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Experience with eCommerce platforms and optimizing conversion funnels.
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Excellent communication, collaboration, and project management skills.
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Ability to work independently and as part of a cross-functional team.
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Data-driven mindset with the ability to translate insights into actionable strategies.
Benefits:
- Competitive salary based on experience.
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days
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