Hire Resolve’s client is seeking a Digital Strategist who will be instrumental in shaping and executing their digital marketing roadmap. You will be responsible for orchestrating comprehensive campaigns, optimizing their e-commerce performance, and refining our customer lifecycle strategies. This role requires a blend of strategic thinking, hands-on execution oversight, and a strong analytical approach.

Responsibilities:

• Strategic Planning & Oversight

  • Develop, implement, and iterate on a quarterly digital strategy roadmap. This roadmap will specifically focus on:

    • New product launches

    • Seasonal campaigns (e.g., Winter skincare focus, festive periods)

    • Key brand-building moments (e.g., Skin Health Month, awareness initiatives)

  • Create and own the entire marketing funnel, guiding customers seamlessly from awareness through consideration, purchase, and ultimately, loyalty.

  • Define clear Key Performance Indicators (KPIs), ensuring they align directly with revenue goals, and rigorously monitor Return on Investment (ROI) across all digital platforms.

• Campaign Conceptualisation & Leadership

  • Ideate compelling campaign concepts and effectively brief our digital designer and copywriter for the creation of engaging ad creatives, high-converting landing pages, and impactful email campaigns.

  • Collaborate closely with the Google Ads specialist to test various campaign angles, product focuses, and target audiences (e.g., comparing performance for acne treatment vs. anti-ageing solutions).

  • Leverage research and insights provided by the SEO Specialist to ensure all campaigns are strategically aligned with relevant keywords and search intent.

• eCommerce Performance Management

  • Conduct daily and weekly reviews of critical e-commerce metrics, including:

    • Performance of best-selling and underperforming SKUs.

    • Analysis of cart abandonment rates and checkout conversion rates.

    • Review of heatmaps and user journeys using tools such as Hotjar or Google Analytics 4 (GA4) to identify pain points and opportunities.

  • Work collaboratively with the Web Developer to continuously optimise User Experience (UX), enhance product filtering functionalities, and improve upsell/cross-sell mechanics (e.g., implementing “frequently bought with” suggestions).

• Customer Segmentation & Lifecycle Marketing

  • Build and iterate on detailed customer personas, distinguishing between:

    • First-time buyers

    • Customers with loyal skincare regimens

    • Doctor-referral customers

  • Plan and execute effective customer retention strategies, including:

    • Automated replenishment reminders for frequently purchased products.

    • Personalised birthday offers.

    • Curated skincare routine suggestions delivered via email or other relevant channels.

• Channel Coordination & Execution Management

  • Ensure brand and messaging consistency across all digital touchpoints: website, email marketing, social media, Google Ads campaigns, and SEO content.

  • Effectively coordinate and collaborate with various specialists:

    • Google Ads Specialist: Manage ad budgets, define ROAS (Return on Ad Spend) goals, and strategise remarketing efforts.

    • SEO Specialist: Develop the skincare authority content plan, brief blog writers, and oversee on-page SEO audits.

    • Designer: Guide the creation of brand visuals, ad creative, and packaging visuals.

    • Developer: Oversee website optimisations, rollout of new features, and improvements in site speed.

• Data-Driven Reporting

  • Generate and present weekly reports detailing:

    • Overall campaign performance.

    • Revenue breakdown by source and channel.

    • ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

    • Customer Lifetime Value (LTV) by cohort.

  • Conduct monthly strategic reviews, providing actionable adjustments and recommendations based on data insights.

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• 1 to 2 years of proven experience as a Digital Strategist or in a similar digital marketing role.

• Demonstrable experience with e-commerce platforms and digital marketing tools (e.g., Google Analytics, Google Ads, SEO tools, email marketing platforms).

• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.

• Excellent communication, interpersonal, and leadership skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• A passion for skincare and beauty trends is a strong advantage.

Benefits:

• Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days