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Pretoria: Digital Strategist posted by Hire Resolve

Pretoria: Digital Strategist posted by Hire Resolve

Posted on 2025-06-08 00:00:00

Employer Hire Resolve
Category Other IT/Computer
Location Gauteng  / Pretoria

Job Summary

Hire Resolve’s client is seeking a Digital Strategist who will be instrumental in shaping and executing their digital marketing roadmap. You will be responsible for orchestrating comprehensive campaigns, optimizing their e-commerce performance, and refining our customer lifecycle strategies. This role requires a blend of strategic thinking, hands-on execution oversight, and a strong analytical approach.

Responsibilities:

  • Strategic Planning & Oversight

    • Develop, implement, and iterate on a quarterly digital strategy roadmap. This roadmap will specifically focus on:

      • New product launches

      • Seasonal campaigns (e.g., Winter skincare focus, festive periods)

      • Key brand-building moments (e.g., Skin Health Month, awareness initiatives)

    • Create and own the entire marketing funnel, guiding customers seamlessly from awareness through consideration, purchase, and ultimately, loyalty.

    • Define clear Key Performance Indicators (KPIs), ensuring they align directly with revenue goals, and rigorously monitor Return on Investment (ROI) across all digital platforms.

  • Campaign Conceptualisation & Leadership

    • Ideate compelling campaign concepts and effectively brief our digital designer and copywriter for the creation of engaging ad creatives, high-converting landing pages, and impactful email campaigns.

    • Collaborate closely with the Google Ads specialist to test various campaign angles, product focuses, and target audiences (e.g., comparing performance for acne treatment vs. anti-ageing solutions).

    • Leverage research and insights provided by the SEO Specialist to ensure all campaigns are strategically aligned with relevant keywords and search intent.

  • eCommerce Performance Management

    • Conduct daily and weekly reviews of critical e-commerce metrics, including:

      • Performance of best-selling and underperforming SKUs.

      • Analysis of cart abandonment rates and checkout conversion rates.

      • Review of heatmaps and user journeys using tools such as Hotjar or Google Analytics 4 (GA4) to identify pain points and opportunities.

    • Work collaboratively with the Web Developer to continuously optimise User Experience (UX), enhance product filtering functionalities, and improve upsell/cross-sell mechanics (e.g., implementing “frequently bought with” suggestions).

  • Customer Segmentation & Lifecycle Marketing

    • Build and iterate on detailed customer personas, distinguishing between:

      • First-time buyers

      • Customers with loyal skincare regimens

      • Doctor-referral customers

    • Plan and execute effective customer retention strategies, including:

      • Automated replenishment reminders for frequently purchased products.

      • Personalised birthday offers.

      • Curated skincare routine suggestions delivered via email or other relevant channels.

  • Channel Coordination & Execution Management

    • Ensure brand and messaging consistency across all digital touchpoints: website, email marketing, social media, Google Ads campaigns, and SEO content.

    • Effectively coordinate and collaborate with various specialists:

      • Google Ads Specialist: Manage ad budgets, define ROAS (Return on Ad Spend) goals, and strategise remarketing efforts.

      • SEO Specialist: Develop the skincare authority content plan, brief blog writers, and oversee on-page SEO audits.

      • Designer: Guide the creation of brand visuals, ad creative, and packaging visuals.

      • Developer: Oversee website optimisations, rollout of new features, and improvements in site speed.

  • Data-Driven Reporting

    • Generate and present weekly reports detailing:

      • Overall campaign performance.

      • Revenue breakdown by source and channel.

      • ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

      • Customer Lifetime Value (LTV) by cohort.

    • Conduct monthly strategic reviews, providing actionable adjustments and recommendations based on data insights.

View Job  Gauteng: Apprentice (Isando) posted by Swift Human Resources


Minimum Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.

  • 1 to 2 years of proven experience as a Digital Strategist or in a similar digital marketing role.

  • Demonstrable experience with e-commerce platforms and digital marketing tools (e.g., Google Analytics, Google Ads, SEO tools, email marketing platforms).

  • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.

  • Excellent communication, interpersonal, and leadership skills.

  • Ability to manage multiple projects simultaneously in a fast-paced environment.

  • A passion for skincare and beauty trends is a strong advantage.

Benefits:

  • Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days

Click Go Apply to apply online!


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