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Pretoria: Digital Strategist posted by Hire Resolve

Pretoria: Digital Strategist posted by Hire Resolve

Posted on 2025-07-27 00:00:00

Employer Hire Resolve
Category Other IT/Computer
Location Gauteng  / Pretoria

Job Summary

Hire Resolve’s client is seeking a Digital Strategist who will be instrumental in shaping and executing their digital marketing roadmap. You will be responsible for orchestrating comprehensive campaigns, optimizing their e-commerce performance, and refining our customer lifecycle strategies. This role requires a blend of strategic thinking, hands-on execution oversight, and a strong analytical approach.

Responsibilities:

  • Strategic Planning & Oversight

    • Develop, implement, and iterate on a quarterly digital strategy roadmap. This roadmap will specifically focus on:

      • New product launches

      • Seasonal campaigns (e.g., Winter skincare focus, festive periods)

      • Key brand-building moments (e.g., Skin Health Month, awareness initiatives)

    • Create and own the entire marketing funnel, guiding customers seamlessly from awareness through consideration, purchase, and ultimately, loyalty.

    • Define clear Key Performance Indicators (KPIs), ensuring they align directly with revenue goals, and rigorously monitor Return on Investment (ROI) across all digital platforms.

  • Campaign Conceptualisation & Leadership

    • Ideate compelling campaign concepts and effectively brief our digital designer and copywriter for the creation of engaging ad creatives, high-converting landing pages, and impactful email campaigns.

    • Collaborate closely with the Google Ads specialist to test various campaign angles, product focuses, and target audiences (e.g., comparing performance for acne treatment vs. anti-ageing solutions).

    • Leverage research and insights provided by the SEO Specialist to ensure all campaigns are strategically aligned with relevant keywords and search intent.

  • eCommerce Performance Management

    • Conduct daily and weekly reviews of critical e-commerce metrics, including:

      • Performance of best-selling and underperforming SKUs.

      • Analysis of cart abandonment rates and checkout conversion rates.

      • Review of heatmaps and user journeys using tools such as Hotjar or Google Analytics 4 (GA4) to identify pain points and opportunities.

    • Work collaboratively with the Web Developer to continuously optimise User Experience (UX), enhance product filtering functionalities, and improve upsell/cross-sell mechanics (e.g., implementing “frequently bought with” suggestions).

  • Customer Segmentation & Lifecycle Marketing

    • Build and iterate on detailed customer personas, distinguishing between:

      • First-time buyers

      • Customers with loyal skincare regimens

      • Doctor-referral customers

    • Plan and execute effective customer retention strategies, including:

      • Automated replenishment reminders for frequently purchased products.

      • Personalised birthday offers.

      • Curated skincare routine suggestions delivered via email or other relevant channels.

  • Channel Coordination & Execution Management

    • Ensure brand and messaging consistency across all digital touchpoints: website, email marketing, social media, Google Ads campaigns, and SEO content.

    • Effectively coordinate and collaborate with various specialists:

      • Google Ads Specialist: Manage ad budgets, define ROAS (Return on Ad Spend) goals, and strategise remarketing efforts.

      • SEO Specialist: Develop the skincare authority content plan, brief blog writers, and oversee on-page SEO audits.

      • Designer: Guide the creation of brand visuals, ad creative, and packaging visuals.

      • Developer: Oversee website optimisations, rollout of new features, and improvements in site speed.

  • Data-Driven Reporting

    • Generate and present weekly reports detailing:

      • Overall campaign performance.

      • Revenue breakdown by source and channel.

      • ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).

      • Customer Lifetime Value (LTV) by cohort.

    • Conduct monthly strategic reviews, providing actionable adjustments and recommendations based on data insights.

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Minimum Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.

  • 1 to 2 years of proven experience as a Digital Strategist or in a similar digital marketing role.

  • Demonstrable experience with e-commerce platforms and digital marketing tools (e.g., Google Analytics, Google Ads, SEO tools, email marketing platforms).

  • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.

  • Excellent communication, interpersonal, and leadership skills.

  • Ability to manage multiple projects simultaneously in a fast-paced environment.

  • A passion for skincare and beauty trends is a strong advantage.

Benefits:

  • Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days

Click Go Apply to apply online!


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Pretoria: Digital Strategist posted by Hire Resolve

Pretoria: Digital Strategist posted by Hire Resolve

Posted on 2025-07-27 00:00:00

Employer Hire Resolve
Category Marketing
Location Gauteng  / Pretoria

Job Summary

Hire Resolve’s client is seeking a highly motivated and data-driven Digital Strategist with 1-2 years of experience to join their dynamic team. The ideal candidate will be instrumental in shaping and executing their digital marketing efforts, driving growth, and enhancing customer engagement across all online touchpoints.

Responsibilities: 

  • Strategic Planning & Oversight

    • Develop and iterate on a quarterly digital strategy roadmap focused on:

      • Product launches

      • Seasonal campaigns (e.g., Winter skincare focus)

      • Key brand-building moments (e.g., Skin Health Month)

    • Create and own the marketing funnel from awareness > consideration > purchase > loyalty.

    • Define KPIs, ensure alignment with revenue goals, and monitor ROI across platforms.

  • Campaign Conceptualization & Leadership

    • Ideate and brief digital designers and copywriters on ad creative, landing pages, and email campaigns.

    • Collaborate with specialists to test campaign angles, products, and target audiences (e.g., specific treatment types vs. broader anti-ageing solutions).

    • Leverage research from SEO specialists to ensure campaigns are keyword-aligned.

  • eCommerce Performance Management

    • Conduct daily/weekly reviews of:

      • Best-selling and underperforming SKUs

      • Cart abandonment and checkout conversion rates

      • Heatmaps and user journeys (using tools like Hotjar or GA4)

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  • Customer Segmentation & Lifecycle Marketing

    • Build and iterate customer personas, including:

      • First-time buyers

      • Loyal skincare regimen customers

      • Referral customers

    • Plan and implement retention strategies such as:

      • Replenishment reminders

      • Birthday offers

      • Personalized skincare routine suggestions via email

  • Channel Coordination & Execution Management

    • Oversee consistency across all digital touchpoints: website, email, social media, paid ads, and SEO content.

    • Coordinate with various specialists, including:

      • Paid Ads Specialist: Manage ad budgets, Return on Ad Spend (ROAS) goals, and remarketing strategies.

      • SEO Specialist: Develop skincare authority content plans, blog briefs, and conduct on-page audits.

      • Designer: Ensure brand visuals, ad creative, and packaging visuals align with strategy.

      • Developer: Oversee website optimizations, new feature rollouts, and speed improvements.

  • Data-Driven Reporting

    • Prepare weekly reports on:

      • Campaign performance

      • Revenue by source/channel

      • ROAS (Return on Ad Spend) & CAC (Customer Acquisition Cost)

      • Customer Lifetime Value (LTV) by cohort

Minimum Requirements:

  • 1-2 years of proven experience as a Digital Strategist or in a similar digital marketing role.

  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

  • Proficiency in using analytics tools such as Google Analytics 4 (GA4) or similar.

  • Experience with eCommerce platforms and optimizing conversion funnels.

  • Excellent communication, collaboration, and project management skills.

  • Ability to work independently and as part of a cross-functional team.

  • Data-driven mindset with the ability to translate insights into actionable strategies.

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Benefits:

  • Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days

Click Go Apply to apply online!


Get Similar Job Alerts
Enter your WhatsApp number (e.g., +27740908132)
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