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South Africa: General Manager – Potable Spirits (Liquor -Beverage Industry) posted by Zeebra Junction Specialist Recruitment

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Job Description

About the Role

A leading East African producer and marketer of premium potable spirits is seeking a highly accomplished General Manager Potable Spirits to drive sustainable growth, brand leadership, and operational excellence across Uganda and selected East African markets.

Key Responsibilities

  • Develop and execute comprehensive business strategies aligned to Uganda and East African market dynamics.
  • Identify and capitalise on growth opportunities across product portfolios, new SKUs, pricing strategies, and regional expansion within EAC markets.
  • Lead market entry and route-to-market strategies, balancing volume growth with margin optimisation.

Requirements

  • Graduate degree is essential; MBA in Marketing or Commercial Business Degree with Finance strongly preferred.
  • Minimum 20 years senior-level experience within the potable spirits, FMCG, or alcoholic beverages sector.
  • Proven track record managing large, regulated spirits businesses with full P&L responsibility.
  • Strong commercial acumen with deep understanding of excise structures, taxation, and compliance in emerging markets.
  • Demonstrated experience in distributor management, regional expansion, and brand building.

Qualifications

  • Formal education/certifications not specified.

Salary & Benefits

  • Competitive US$ salary paid Net: 4500.00 – 6000.00.
  • Local Living allowance.
  • Accommodation (furnished).
  • Social Security contributions.
  • Medical cover in country.
  • Transport.
  • Visa and Work permits covered by the company.
  • Annual Return Air tickets to point of origin.
  • Annual Leave.

Candidate Profile

  • Minimum Requirements:
  • Graduate degree is essential; MBA in Marketing or Commercial Business Degree with Finance strongly preferred.
  • Minimum 20 years senior-level experience within the potable spirits, FMCG, or alcoholic beverages sector.
  • Proven track record managing large, regulated spirits businesses with full P&L responsibility.
  • Strong commercial acumen with deep understanding of excise structures, taxation, and compliance in emerging markets.
  • Demonstrated experience in distributor management, regional expansion, and brand building.
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Personal Attributes

  • Strategic, commercially astute, and results-driven leader.
  • High integrity with strong governance and compliance orientation.
  • Confident executive communicator capable of operating at Board level.
  • Willing and able to be based in Uganda with regional travel as required.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Food & Beverage Jobs in South Africa

The food and beverage industry in South Africa is a thriving sector that employs a diverse range of professionals across the country. Typically, job seekers in this field can expect to find opportunities in both the formal and informal sectors, with many roles available in restaurants, cafes, bars, and hospitality establishments. Generally, these roles cater to a wide range of clients, from individuals seeking casual dining experiences to large corporate events.

When it comes to salaries for food and beverage professionals in South Africa, typically, experienced candidates can expect broad salary ranges that vary greatly depending on factors such as the size of the company, industry sector, and level of responsibility. For example, senior management positions in larger establishments or companies within the hospitality industry often command higher salaries, while entry-level roles may be more competitively priced. However, it’s essential to note that actual salaries can differ significantly from these broad ranges due to individual circumstances.

Common skills required for food and beverage professionals include excellent communication and interpersonal skills, as well as the ability to work effectively in a fast-paced environment. Typically, candidates with experience in food preparation, customer service, or hospitality management are well-equipped to succeed in this field. Other important skills often include attention to detail, time management, and adaptability. In some cases, knowledge of wine and spirits, food safety regulations, and inventory management may also be beneficial.

The food and beverage industry is a diverse sector that encompasses various types of establishments, including restaurants, bars, cafes, and hotels. Typically, these roles are available in industries such as hospitality, tourism, retail, and manufacturing. In the technology industry, companies often require professionals with expertise in food safety, inventory management, or customer service to support their operations.

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For those looking to establish a career in the food and beverage industry, typical progression paths include starting as an entry-level server or kitchen assistant before moving into more senior roles such as shift manager or team leader. Opportunities for advancement may also arise through vocational training programs, culinary arts courses, or management development initiatives.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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How to Apply

Click “GO APPLY NOW” to visit the company’s application page.
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