Job Description
About the Role
Delaire Graff Wine Marketing Team is seeking a dynamic and driven Brand Ambassador to grow wine sales beyond the estate, strengthen brand presence, and build lasting relationships with trade partners and clients.
Key Responsibilities
- Responsible for the optimisation of wine sales outside of Delaire Graff Estate and direct wine sales to private corporate or individual customers;
- Achieve volume, availability and visibility targets as set out by the Wine Sales & Marketing Manager;
- Negotiate wine listings in target outlets within the investment guidelines of the business;
- Maintain and grow active wine listings in outlets;
- Personally promote Delaire Graff Estate wines at local wine shows, trade shows, and wine-tasting events;
- Adhere to best practice outlet and customer calls;
- Weekly CRM planning, preparation and execution to maintain and build on the database within your territory, aligned with business objectives;
- Monthly reports, provide trade feedback and collate information;
- Present and build the Delaire Graff Estate brand with information to educate trade staff;
- Brand activation in the on and off-consumption outlets to be present or conduct activations within your outlets and territory;
- Coach and educate third-party distribution representatives to ensure they deliver the desired brand message on behalf of Delaire Graff Estate;
- Arrange and facilitate regular wine tastings to increase wine listings, and educate staff or customers at private functions with a positive ROI for the business;
- Scope and identify positive brand or ROI events and shows to provide information for corporate calendars and business approval;
- Work in synergy with distribution partner.
Requirements
- Grade 12;
- Relevant tertiary qualification in sales/marketing;
- Wine related qualifications advantageous;
- 3 years of relevant experience in FMCG;
- 3 years of knowledge of the wine industry is essential;
- Own vehicle and valid driver’s license without endorsements;
- IT literate on an advanced level (Word, Excel, PowerPoint);
- Strong sales skills and experience;
- Ability to plan, initiate and run brand-building activities and wine tastings;
- Strong negotiating, relationship building and networking skills;
- Ability to operate independently;
- Ability to communicate in English (verbally & written);
- Business presentation skills;
- Self-motivated, self-driven and innovative;
- Represent the Delaire Graff Estate brand presence with daily execution activities.
Qualifications
No qualifications mentioned.
Salary & Benefits
Salary information not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Sales/Marketing Jobs in Western Cape
In the Western Cape region of South Africa, the sales and marketing industry is dynamic and growing, driven by a thriving economy and increasing demand for products and services. Typically, roles in this field require a strong understanding of business principles, excellent communication skills, and the ability to work effectively with diverse stakeholders.
Generally, salaries for sales and marketing professionals in Western Cape can vary widely depending on factors such as experience, company size, and industry sector. For entry-level positions, broad salary ranges might include R300 000 – R500 000 per annum, while more senior roles could command salaries ranging from R600 000 – R1 million or more. However, it’s essential to note that these are general estimates, and actual salaries may differ significantly depending on individual circumstances.
Common skills for sales and marketing professionals in Western Cape typically include strong communication and interpersonal skills, a solid understanding of market trends and consumer behavior, and proficiency in digital marketing tools and platforms. Additionally, candidates often need to be adaptable, resourceful, and able to work effectively under pressure. Other important skills may include data analysis, project management, and strategic thinking.
The sales and marketing industry is prevalent across various sectors, including financial services sector, technology industry, manufacturing sector, and more. Companies in these industries often require sales and marketing professionals with expertise in digital marketing, product development, and customer engagement.
For career development, a common progression path for sales and marketing professionals is to move from entry-level roles into senior positions, such as team leader or manager. With experience, candidates can also transition into specialist roles, such as brand management or digital marketing strategy. Furthermore, with ongoing education and training, sales and marketing professionals can stay up-to-date with the latest industry trends and technologies, positioning themselves for continued growth and advancement in their careers.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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