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Stellenbosch: Senior Paid Ads Specialist

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Job Description

Key Responsibilities Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and other platforms. Build and manage tracking and analytics (GTM, GA4, UTM links) to ensure data accuracy and insight. Collaborate with creative and strategic teams to align ad performance with brand storytelling. Develop clear, actionable KPI dashboards and performance reports. Test, iterate, and refine campaigns to improve ROI. Support automation processes (Mailchimp, CRM triggers, and workflows). What Youll Bring Minimum 5 years of agency experience in Paid Ads or Performance Marketing. Google Ads Certification (or equivalent) and advanced proficiency in GTM and GA4. Strong analytical mindset confident working with data and optimization tools. Excellent communication skills with the ability to translate numbers into narratives. A stable, self-managing approach structured, focused, and reliable. A genuine passion for travel, nature, and purpose-driven marketing. The Offer Hybrid setup: in-office collaboration balanced with remote deep work days. Exposure to high-end tourism brands and international campaign environments. A culture of calm excellence, creativity, and long-term growth. Competitive Salary Biannual performance bonuses. ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED

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About Marketing / advertising / PR Jobs in Cape Winelands

The Cape Winelands region is known for its stunning natural beauty and thriving tourism industry, making it an attractive location for marketing, advertising, and public relations professionals. The job market in this sector typically offers a mix of creative and analytical roles, with opportunities to work on various projects, from brand management to digital campaigns.

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In terms of salary expectations, the range is broad and can vary greatly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R400 000 – R600 000 per annum range, while senior roles can exceed R1 million. However, it’s essential to note that actual salaries can fluctuate based on individual performance, company budgets, and local economic conditions.

Marketing, advertising, and PR professionals in Cape Winelands often require a combination of creative and technical skills. Common skills include proficiency in Adobe Creative Suite, experience with social media platforms, strong written and verbal communication skills, analytical thinking, project management expertise, and an understanding of the latest digital trends. Familiarity with local regulations and laws governing marketing and advertising is also essential.

The region commonly employs marketing, advertising, and PR professionals in various industries, including financial services sector, technology industry, manufacturing sector, tourism industry, and agriculture. Other sectors that may require these skills include retail, education, and healthcare.

Career development opportunities are available across the board, with many professionals opting to specialize in specific areas or move into leadership roles. Typically, entry-level positions can serve as a springboard for junior management or specialist roles, while senior professionals can consider entrepreneurship, consulting, or pursuing advanced degrees in related fields such as marketing, communications, or business administration.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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