Western Cape: Digital Marketing Manager posted by Communicate Finance
Posted on 2025-05-22 00:00:00
| Employer | Communicate Finance |
|---|---|
| Category | Marketing |
| Location | Western Cape / Western Cape |
Job Summary
Digital Strategy
Develop and execute a comprehensive digital marketing strategy aligned with brand and business goals.
Align digital initiatives with broader marketing and communications plans.
Mobile Application Management
Collaborate with app developers to enhance performance, content, and user experience.
Use CRM insights to segment users, re-engage lapsed customers, and drive loyalty.
Integrate promotions and content updates to boost downloads and active users.
Web, Social, and Digital Content Management
Oversee website updates, user experience, and performance.
Drive traffic through SEO, UX improvements, and conversion optimization.
Lead the social media strategy and blog content, ensuring alignment with digital trends.
Delivery Platform Growth
Manage relationships with third-party delivery platforms.
Create and manage a delivery-focused marketing calendar and campaigns.
Leverage co-marketing opportunities with delivery partners to increase visibility and sales.
CRM and Analytics
Analyse data from app and online platforms to produce actionable insights.
Deliver monthly performance reports and quarterly segment analysis to leadership.
Digital Advertising
Manage online campaigns to drive awareness and conversions.
Utilize paid search, SEO, PPC, Google Display, and other ad platforms.
Email Marketing
Develop content and campaigns for newsletters and customer communications.
Manage the customer database and ensure segmentation for targeted campaigns.
Partnership Marketing
Maintain and grow digital reward and loyalty-based partnerships with external platforms.
Qualifications & Experience
Education:
Tertiary qualification in Marketing or related field
Experience:
Minimum 3–5 years’ experience in a similar role within QSR, WSR, or FMCG industries
Skills:
Proficiency in Google tools, CMS, SEO, PPC, social media, analytics, CRM, and email marketing platforms
Strong communication in English (written and verbal)
Creative thinker with a results-driven mindset
Comfortable working in fast-paced, agile environments
Key Competencies
Strong analytical ability for campaign measurement
Skilled in targeting, segmentation, and conversion tracking
Familiarity with marketing technology platforms and CRM systems
Passion for digital trends and innovation
Team-oriented, adaptable, and highly organized
Contact LEIGH-ANN BROWN on 021 418 1750, quoting the Ref: CTD000092.
Connect with us on www.********.co.za and Register your CV to create a profile or to view all our Jobs in Digital. One of the best Digital Recruitment Agencies in Cape Town.
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