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Western Cape: Digital Performance Manager posted by Communicate Finance

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Job Description

Responsibilities:
Own the paid channels: Plan, execute, and optimize campaigns across Google Ads (Search, Display, PMax), Meta, and LinkedIn to target B2B decision-makers
Manage the budget: Allocate and optimize a monthly ad spend (circa R100k-R120k) across channels based on performance data and return on spend
Optimize for conversion: Build and A/B test landing pages, implement CRO tactics (heat mapping, form optimization), and use GA4 & GTM to track and improve conversion rates
Drive creative direction: Brief the creative team (designer, videographer) on ad creatives with clear performance goals to ensure marketing and creative alignment
Report & analyze: Produce weekly performance reports on impressions, clicks, CPL, and channel ROI, while monitoring competitor activity and market trends
Manage key relationships: Collaborate with the content team on SEO-to-paid alignment and manage the day-to-day relationship with our SEO agency

Skills & Experience (Not negotiable):
Experience: Minimum 4 years of hands-on paid media management
Certifications: Google Ads (Search & Display) and Meta Blueprint certified
Technical Skills: Proven experience with conversion tracking, GA4, and tag management. Strong understanding of CRO and landing page testing
Strategic Mindset: A data-obsessed marketer who can balance budget management with creative testing to hit lead quality and volume targets

Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000372.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Online and Digital Media Jobs in Western Cape

The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.

Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.

Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.

The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.

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Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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