Pretoria: Digital Strategist posted by Hire Resolve

Responsibilities: 

• Strategic Planning & Oversight

  • Develop and iterate on a quarterly digital strategy roadmap focused on:

    • Product launches

    • Seasonal campaigns (e.g., Winter skincare focus)

    • Key brand-building moments (e.g., Skin Health Month)

  • Create and own the marketing funnel from awareness > consideration > purchase > loyalty.

  • Define KPIs, ensure alignment with revenue goals, and monitor ROI across platforms.

• Campaign Conceptualization & Leadership

  • Ideate and brief digital designers and copywriters on ad creative, landing pages, and email campaigns.

  • Collaborate with specialists to test campaign angles, products, and target audiences (e.g., specific treatment types vs. broader anti-ageing solutions).

  • Leverage research from SEO specialists to ensure campaigns are keyword-aligned.

• eCommerce Performance Management

  • Conduct daily/weekly reviews of:

    • Best-selling and underperforming SKUs

    • Cart abandonment and checkout conversion rates

    • Heatmaps and user journeys (using tools like Hotjar or GA4)

  • Work with Web Developers to optimize User Experience (UX), product filtering, and upsell/cross-sell mechanics (e.g., frequently bought with).

• Customer Segmentation & Lifecycle Marketing

  • Build and iterate customer personas, including:

    • First-time buyers

    • Loyal skincare regimen customers

    • Referral customers

  • Plan and implement retention strategies such as:

    • Replenishment reminders

    • Birthday offers

    • Personalized skincare routine suggestions via email

• Channel Coordination & Execution Management

  • Oversee consistency across all digital touchpoints: website, email, social media, paid ads, and SEO content.

  • Coordinate with various specialists, including:

    • Paid Ads Specialist: Manage ad budgets, Return on Ad Spend (ROAS) goals, and remarketing strategies.

    • SEO Specialist: Develop skincare authority content plans, blog briefs, and conduct on-page audits.

    • Designer: Ensure brand visuals, ad creative, and packaging visuals align with strategy.

    • Developer: Oversee website optimizations, new feature rollouts, and speed improvements.

• Data-Driven Reporting

  • Prepare weekly reports on:

    • Campaign performance

    • Revenue by source/channel

    • ROAS (Return on Ad Spend) & CAC (Customer Acquisition Cost)

    • Customer Lifetime Value (LTV) by cohort

Minimum Requirements:

• 1-2 years of proven experience as a Digital Strategist or in a similar digital marketing role.

• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

• Proficiency in using analytics tools such as Google Analytics 4 (GA4) or similar.

• Experience with eCommerce platforms and optimizing conversion funnels.

• Excellent communication, collaboration, and project management skills.

• Ability to work independently and as part of a cross-functional team.

• Data-driven mindset with the ability to translate insights into actionable strategies.

Benefits:

• Competitive salary based on experience.

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za

You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days