South Africa: Brand Manager – Cosmetics posted by Synergy HR Consulting

Strategic Planning & Execution: Develop and implement comprehensive marketing strategies, including campaigns, promotions, and product launches, to achieve commercial and brand goals. Brand Management: Maintain brand consistency in messaging, visual identity, and voice across all platforms and channels to resonate with the target audience. Market & Performance Analysis: Analyze market trends, competitor activity, and sales data to identify opportunities and challenges, and use this information to adapt and optimize strategies. Product Lifecycle Management: Oversee the end-to-end product lifecycle, from development and launch of new products and extensions to managing inventory levels and promotional forecasting. Budget & Forecasting: Lead budgeting, forecasting, and A&P (Advertising & Promotion) investment processes to ensure efficient resource allocation and ROI.