Job Description
About the Role
Hire Resolve’s client in the food industry is urgently seeking a Sales & Marketing Coordinator to join their team in Cape Town, Western Cape. As a key member of the marketing department, you will be responsible for developing and executing marketing strategies that drive sales and revenue growth.
Key Responsibilities
- Conduct research to analyse the competitive landscape, market trends, and customer behaviour.
- Plan and manage marketing efforts for trade shows, conferences, events, in-store promotions, retailers, and meetings.
- Develop various types of marketing deliverables, including social media posts, blog posts, Radio/TV content, website content, and print and e-commerce materials.
- Create new marketing material using graphic design.
- Manage and coordinate tasks outsourced to external marketing and social media vendors, as well as brand influencers.
- Communicate campaign deliverables, objectives, and timelines to management and other departments, providing instructions for promotion or use.
- Monitor and analyse metrics to track the success of marketing campaigns.
- Help develop the Master Marketing Strategy.
- Manage social media accounts, including building targeted online audiences, managing paid spend and reporting on performance versus spend, and running dark ads on social media and Google Analytics.
- Maintain the company website, specifically focusing on e-commerce platforms like WooCommerce and WordPress (marketing-oriented, not technical).
- Lead the marketing team and provide direction, especially for the social media strategy.
Requirements
- Bachelor’s degree in marketing or a recognized marketing/social media qualification.
- Minimum 5 years’ experience in a Marketing Department, supporting strategy.
- 7-10 years’ experience in technical and creative digital marketing, including social media management (paid spend, reporting, dark ads, Google Analytics) and marketing-oriented website maintenance (WooCommerce, WordPress).
Qualifications
- Bachelor’s degree in marketing or a recognized marketing/social media qualification
Salary & Benefits
Salary: negotiable. Our client is offering a highly competitive salary for this role based on experience.
[DO NOT include “How to Apply” section]
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Western Cape
In the Western Cape region, the marketing industry is typically vibrant and competitive, with many opportunities available across various sectors. The demand for skilled marketers continues to grow as businesses look to expand their online presence and engage with customers more effectively. This has led to a relatively high level of job satisfaction among marketers in the area.
When it comes to salaries, it’s generally true that marketing professionals in Western Cape can expect a competitive package. However, actual salary ranges vary widely depending on factors such as experience, company size, and industry sector. For example, senior marketing managers or those with extensive experience may earn significantly more than entry-level marketers. Additionally, multinational companies operating in the region may offer salaries that are slightly higher than local businesses.
Common skills required for a successful marketing career in Western Cape include digital marketing expertise, creative problem-solving, and excellent communication and project management skills. Marketers often need to be well-versed in analytics tools, social media platforms, and content creation strategies. They should also possess a strong understanding of market trends and consumer behavior. Other key skills include leadership, collaboration, and adaptability.
The technology industry is one sector that commonly employs marketers, as many companies invest heavily in digital marketing campaigns and online engagement. Financial services sector and manufacturing sector are other industries that frequently require skilled marketers to help drive growth and customer acquisition. While these sectors may have different marketing priorities, the fundamental skills required for success remain largely consistent.
Career development opportunities abound for marketers in Western Cape. Many companies offer training programs, mentorship schemes, and internal job rotations to support employee growth. Senior marketers often take on leadership roles or transition into strategic planning positions, while those with a passion for creativity may explore careers in copywriting, design, or content creation. With the ever-evolving landscape of digital marketing, marketers must continually update their skills to stay ahead of the curve and remain competitive in the job market.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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