Johannesburg: Senior Marketing Manager (Reporting to executive team)

Key Accountabilities Own the end‑to‑end marketing strategy, aligned with growth and revenue targets Lead brand positioning and ensure consistency across all customer‑facing channels Drive digital marketing across social media, CRM, email, SEO, and app platforms Develop and manage app‑related marketing initiatives, including customer engagement, loyalty programmes, and CRM campaigns Use performance data, customer insights, and market research to guide decisions and optimise results Plan and execute integrated campaigns across digital, retail, experiential, and app channels Lead and develop the marketing team, promoting accountability and continuous improvement Manage marketing budgets, agency relationships, and cross‑functional collaboration Provide clear reporting and insights to senior stakeholders, highlighting performance, risks, and opportunities Candidate Profile 710 years experience in senior marketing roles within consumer‑led, retail, lifestyle, or FMCG environments Strong track record of driving business growth through integrated marketing activity Proven people leadership experience, including managing teams and external partners Commercially and analytically minded, with the ability to turn data into action Comfortable working in a fast‑paced, entrepreneurial or founder‑led environment Relevant degree in marketing, business, or a related discipline What Success Looks Like Marketing activity contributes directly to revenue and growth outcomes Brand execution is consistent, compelling, and aligned across all channels Digital, CRM, and app initiatives perform above agreed benchmarks You operate independently, freeing up senior leadership to focus on long‑term strategy The marketing function scales effectively as the brand portfolio grows Why This Opportunity This role offers genuine ownership and influence, combining leadership, strategy, and performance in a growing consumer business. Its well‑suited to a senior marketer who wants to make a visible impact while building sustainable marketing capability. REF: CTD000276. Let us assist you with your Digital career!