Bloemfontein: Sales Manager – Formal Market

About the Role

The Sales Manager – Formal Market is a key role that drives new business acquisition within the formal merchant segment. This highly executional, field-based position focuses on actively selling and placing Tap2Pay and POS solutions into registered, established businesses operating in the formal economy.

Key Responsibilities

• Identify, target and onboard new formal market merchants aligned to growth objectives.
• Generate your own pipeline through cold calling, walk-ins, networking and referrals.
• Conduct on-site sales visits and deliver compelling product demonstrations.
• Build trust with business owners and key decision-makers.
• Convert prospects into active merchants and ensure first transactions take place quickly.
• Sell Tap2Pay and POS solutions within the formal market segment.
• Assess merchant needs and recommend the correct product fit.
• Support merchants through onboarding, documentation and activation processes.
• Ensure merchants understand product usage and benefits to reduce early churn.
• Maintain a structured weekly pipeline with consistent prospecting activity.
• Track performance against activity targets (visits, calls, demos, conversions).
• Follow up consistently from lead through to close.
• Maintain accurate CRM updates and onboarding records.
• Gather competitor insights and customer feedback from the field.
• Identify trends in pricing pressure, feature requests and objections.
• Share actionable insights with Sales leadership to improve strategy and messaging.
• Represent the business professionally within the formal market.

Requirements

• 3–5 years’ experience in outbound or new business sales (field sales preferred).
• Experience in fintech, payments, POS, merchant services, banking or similar sectors is advantageous.
• Proven track record of consistently meeting or exceeding sales targets.
• Strong communication, objection-handling and negotiation skills.

Qualifications

• Valid driver’s licence.
• Willingness to travel extensively within assigned regions and occasionally across provinces.
• Comfortable working across diverse trading environments.
• Flexible working hours when required.
• Smartphone proficiency and comfort using mobile apps and CRM systems.
• Ability to operate independently in the field while maintaining strong internal communication.

Salary & Benefits

• (No salary information is provided in the original job description, so this section will be skipped.)