Gauteng: Social Media & Marketing Specialist posted by Anchora

April 1, 2026 Jobs in Gauteng

Anchora

South Africa

Marketing / advertising / PR

Job Description

About the Role

Anchora, a New York-based home care agency, is seeking a highly skilled Social Media & Marketing Specialist to manage their digital presence and drive patient leads and caregiver recruitment. The ideal candidate will develop and execute social media and digital marketing campaigns that strengthen brand visibility within the community.

Key Responsibilities

Developing and executing social media and digital marketing campaigns focused on patient acquisition and caregiver recruitment
Creating and publishing content across platforms including Facebook, Instagram, and LinkedIn
Running paid social media campaigns to generate consultation requests and caregiver applications
Monitoring and responding to messages, comments, and inquiries from prospective patients, families, and job applicants
Managing lead generation campaigns, including Facebook lead forms and social media inquiries
Tracking campaign performance and reporting on metrics such as inquiries, engagement, and conversions

Requirements

Strong written communication and storytelling ability
Experience managing social media accounts and digital marketing campaigns
Ability to develop engaging content that builds trust with families seeking care
Knowledge of social media advertising and lead generation strategies
Organized and able to manage multiple projects and campaigns simultaneously
Comfortable analyzing performance metrics and optimizing campaigns

Qualifications

Fluent in English

Salary & Benefits

Not specified

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

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About Marketing / advertising / PR Jobs in South Africa

The marketing, advertising, and PR industry in South Africa is a dynamic and competitive field, with a strong demand for skilled professionals to drive brand awareness, engagement, and loyalty. Typically, the job market trends indicate a growing need for digital marketing specialists, social media experts, and content creators who can navigate the evolving media landscape.

In terms of salary ranges, it’s common for marketing, advertising, and PR roles to offer competitive compensation packages, often falling within the R500 000 to R1 million+ per annum range, depending on factors such as experience, company size, and industry sector. However, please note that actual salaries can vary significantly depending on individual circumstances and the specific job requirements.

Common skills required for marketing, advertising, and PR roles in South Africa typically include strong communication and writing skills, attention to detail, analytical thinking, creativity, and a solid understanding of digital technologies and trends. Other essential skills often include project management, budgeting, stakeholder management, and data analysis. Oftentimes, professionals in this field also possess experience with social media platforms, content management systems, and marketing automation tools.

The financial services sector, technology industry, manufacturing sector, and consumer goods sector are among the industries that commonly employ marketing, advertising, and PR professionals. Other sectors, such as tourism, education, and healthcare, also require skilled practitioners to promote their brands, services, or products effectively.

Career development opportunities in this field are numerous, with many professionals progressing to senior roles, becoming department heads, or taking on leadership positions within companies. Others may choose to specialize in niche areas, such as digital marketing strategy, brand management, or crisis communication. With ongoing training and education, individuals can further enhance their skills and stay competitive in the ever-changing marketing landscape.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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