Job Description
About the Role
We are seeking a highly skilled CRM Coordinator to join our dynamic team at Tsogo Sun Digital, the online betting and iGaming arm of one of South Africa’s most established gaming and entertainment groups. As the backbone of our customer lifecycle management, you will be responsible for executing day-to-day campaigns across various channels, ensuring seamless execution without drama, delays, or mistakes.
Key Responsibilities
- Coordinating and deploying CRM campaigns across email, SMS, push, onsite, and related owned channels
- Pulling and preparing campaign audiences, lists, and target groups using platform filters, spreadsheets, BI tools, or SQL where applicable
- Supporting the setup, update, and maintenance of automated journeys in current and future CRM platforms such as Playtech, Optimove, or similar systems
- Assisting with the setup and generation of bonuses, free bets, reward communications, and related promotional mechanics
- Supporting tactical promotions, sports-led sends, iGaming campaigns, bonus communications, and always-on lifecycle messaging
- Carrying out thorough QA across audience rules, personalisation tokens, merge fields, links, tracking, bonus setups, scheduling, and suppressions before deployment
- Supporting mail merges, tagging, tracking structures, and metadata setup to ensure campaigns are measurable and correctly attributed
Requirements
- 1-3 years of experience in CRM, email marketing, campaign operations, lifecycle marketing, or a related execution-focused role
- Experience working in a fast-paced digital environment with regular campaign deployment
- Hand-on familiarity with CRM or marketing automation platforms (Playtech, Everlytic, Panacea, Optimove, Braze, Salesforce Marketing Cloud, HubSpot)
- Good understanding of email, SMS, push, and campaign deployment basics
- Confidence with audience selection, segmentation, campaign setup, and QA
Qualifications
- Formal education in a relevant field is not required; however, basic HTML/CSS skills would be beneficial
- Basic BI, reporting, or SQL skills would be advantageous
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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