Job Description
About the Role
We are seeking a highly skilled Social Media Manager to join our boutique luxury property portfolio as a remote role. As a strategic and creative marketing professional, you will be responsible for shaping and executing the full digital and brand storytelling presence across multiple platforms, driving engagement, brand growth, and direct bookings through social media, content, SEO, and integrated marketing campaigns.
Key Responsibilities
- Maintain and evolve a cohesive luxury brand identity across all platforms (web, social, email, photography, video, and guest comms)
- Define and uphold a calm, modern, design-led visual aesthetic
- Develop and maintain a clear brand playbook for consistency
- Collaborate with operations to ensure guest experience moments are captured and aligned to brand storytelling
- Own and implement the overall marketing strategy aligned with growth and occupancy goals
- Plan and execute integrated campaigns, seasonal promotions, and launches
- Manage PR, partnerships, influencer collaborations, and brand activations
- Drive SEO strategy including keyword planning, on-page optimisation, metadata, and local SEO
- Grow blog content as an acquisition and traffic channel
- Support paid digital campaigns (Meta, Google, retargeting, seasonal ads)
- Use analytics tools (GA4, pixels, UTMs, conversion tracking) to measure and optimise performance
- Improve conversion across the booking funnel (website, landing pages, and digital touchpoints)
Requirements
- 3 years’ experience in social, digital, or brand marketing
- Luxury hospitality, travel, lifestyle, or premium brand experience preferred
Qualifications
- Strong content creation, storytelling, and editorial skills
- Experience managing integrated marketing campaigns
- Confident with analytics and performance-driven decision making
- Knowledge of paid social and digital marketing fundamentals
- Strong organisational skills and ability to manage multiple projects
- Excellent written English and brand tone sensitivity
Salary & Benefits
R30,000 per month
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in ZA
The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.
Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.
Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.
Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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