Polokwane: Digital Marketing Manager posted by Career Pathfinders

About the Role

Career Pathfinders is seeking a result-driven Digital Marketing Manager to lead and execute our digital marketing strategy for an award-winning 5* Hotel in Polokwane. The successful candidate will be responsible for increasing brand awareness, driving customer acquisition, and improving online engagement across all digital channels.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies
• Oversee campaigns across SEO, SEM, social media, email marketing, and paid advertising
• Analyse performance metrics and optimize campaigns to maximize ROI
• Manage and grow the company’s online presence and brand visibility
• Lead content strategy in collaboration with internal teams and external partners
• Manage digital marketing budgets and ensure cost-effective spending
• Stay up to date with industry trends, tools, and best practices

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience as a Digital Marketing Manager or similar role
• Strong knowledge of SEO, PPC, Google Analytics, and social media platforms
• Experience with marketing automation and CRM tools
• Excellent analytical, communication, and project management skills

Qualifications

• Formal education/certifications not specified in original job description. Skipping this entire section.

Salary & Benefits

Salary market-related experience-based.