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Cape Town: Brand Manager posted by The Good Human (Pty)Ltd

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Job Description

About the Role

The Brand Manager at The Good Human (Pty)Ltd will lead the development, delivery, and embedding of the brand strategy to position and grow the brand across various marketing and social media platforms. This role is critical in growing the brand’s reputation as the sports betting and online gaming brand of choice, ensuring it remains recognizable, up-to-date, and exciting to customers.

Key Responsibilities

  • Develop and deliver brand activities and campaigns (print, web, social media, broadcast, etc.)
  • Manage brand communication strategy using various media, initiatives, and campaigns
  • Own the development and messaging of the brand narrative
  • Recommend strategies to position the brand for growth and increase brand salience amongst customers and target demographics
  • Develop and manage internal communication around brand and CI requirements and standards
  • Create innovative solutions and plans to target new markets and opportunities
  • Research and analyse industry trends, consumer insights, and public perceptions on a regular basis
  • Work alongside agencies to monitor product distribution and consumer reactions through focus groups and market research
  • Collaborate with properties to identify and unlock opportunities for brand growth
  • Develop a marketing calendar for inclusion/participation at properties
  • Manage the design, delivery, and sign-off of collateral (videos, billboards, screens, physical branding elements)
  • Work with head of marketing to oversee new and ongoing marketing and advertising activities
  • Manage marketing plans, design, execute deliver, and sign-off on OOH
  • Design brand marketing plans for major sporting events
  • Design and deliver branding at events and trade shows
  • Coordinate activations and distribute PR aligned to the brand’s PR strategy

Requirements

  • 3-Year Degree in Marketing or Communications
  • 10 years experience in brand management with at least 5 years of indepth experience co-ordinating brand marketing activities and campaigns
  • Experience managing a brand across multiple markets
  • Experience in the sports betting industry is an advantage
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Qualifications

None

Salary & Benefits

Not mentioned in the original job description.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

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Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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