Cape Town: Digital Marketing Lead posted by Ciovita

Job Description:

CIOVITA is looking for a highly driven and organised Digital Marketing Lead to join our marketing team. The role is focused on planning, coordinating and delivering multi-channel digital campaigns across South Africa, Australia, and Europe. This position requires managing global paid media agencies, overseeing campaign planning and execution, as well as ensuring consistent and impactful messaging that drives measurable results.

This is not a social media posting role. You will work with the Head of Marketing, Head of Brand, and the general Marketing team to translate strategic direction from leadership into actionable campaigns, manage cross-channel marketing activities, and play a pivotal role in ensuring smooth marketing operations that support global growth.

Responsibilities:

• Lead the planning and execution of digital campaigns across multiple territories.
• Tailor campaign messaging and timing for South Africa, Australia, and Europe.
• Oversee social media calendars and content (Instagram, Facebook, LinkedIn, YouTube, and TikTok), ensuring brand alignment.
• Manage Meta Ads directly in South Africa, and coordinate with agencies for AU and EU campaigns.
• Work with internal teams, external agencies, and creative partners (photographers, videographers, contributors) on content creation where needed.
• Integrate digital campaigns across social, email, paid media, and events for maximum impact.
• Align newsletter content and segmentation with campaign objectives/messaging and brand storytelling through proactive planning.
• Deliver campaign performance analytics, reports, and actionable recommendations.
• Manage day-to-day communications with global paid media agencies, including briefs, feedback and strategising.
• Allocate and manage campaign budgets, optimising spend and reporting on ROI.
• Balance brand storytelling with sales-driven campaigns to engage existing customers and attract new ones.
• Support event marketing with pre-event promotion and content delivery during/after events.

Requirements:

• 35 years experience in digital marketing or campaign management (ideally within premium sportswear, active lifestyle, or cycling-related brands).
• Strong knowledge of Meta Ads Manager, campaign reporting, and analytics.
• Proven ability to manage social media strategy and execution across multiple platforms.
• Proficiency in Canva, Figma, and Adobe Suite.
• Highly organised with strong attention to detail and the ability to manage multiple stakeholders.
• Excellent communication skills with the ability to translate strategic vision into campaigns.
• Self-driven and results-oriented, able to deliver without daily oversight.
• Strong understanding of the cycling and active lifestyle market.