Cape Town: Digital Marketing Lead posted by Ciovita

About the Role

Ciovita is seeking a highly experienced Digital Marketing Lead to join our marketing team. As a key member of our marketing team, you will be responsible for planning, coordinating and delivering multi-channel digital campaigns across South Africa, Australia, and Europe. This role requires excellent leadership skills, attention to detail, and the ability to manage multiple stakeholders. If you have a proven track record in digital marketing, are self-driven, and can deliver results without daily oversight, we encourage you to apply.

Key Responsibilities

• Lead the planning and execution of digital campaigns across multiple territories.
• Tailor campaign messaging and timing for South Africa, Australia, and Europe.
• Oversee social media calendars and content (Instagram, Facebook, LinkedIn, YouTube, and TikTok), ensuring brand alignment.
• Manage Meta Ads directly in South Africa, and coordinate with agencies for AU and EU campaigns.
• Work with internal teams, external agencies, and creative partners (photographers, videographers, contributors) on content creation where needed.
• Integrate digital campaigns across social, email, paid media, and events for maximum impact.
• Align newsletter content and segmentation with campaign objectives/messaging and brand storytelling through proactive planning.
• Deliver campaign performance analytics, reports, and actionable recommendations.
• Manage day-to-day communications with global paid media agencies, including briefs, feedback and strategising.
• Allocate and manage campaign budgets, optimising spend and reporting on ROI.
• Balance brand storytelling with sales-driven campaigns to engage existing customers and attract new ones.
• Support event marketing with pre-event promotion and content delivery during/after events.

Requirements

• 35 years experience in digital marketing or campaign management (ideally within premium sportswear, active lifestyle, or cycling-related brands).
• Strong knowledge of Meta Ads Manager, campaign reporting, and analytics.
• Proven ability to manage social media strategy and execution across multiple platforms.
• Proficiency in Canva, Figma, and Adobe Suite.
• Highly organised with strong attention to detail and the ability to manage multiple stakeholders.
• Excellent communication skills with the ability to translate strategic vision into campaigns.
• Self-driven and results-oriented, able to deliver without daily oversight.
• Strong understanding of the cycling and active lifestyle market.

Qualifications

• Bachelor’s degree in Marketing or related field (not specified).

Salary & Benefits

• Competitive salary package based on industry standards.