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Cape Town: Marketing Manager – Premier Safari Travel Company – Cape Town Lb posted by HotelJobs

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Job Description

Marketing Manager – Premier Safari Travel Company Location: Cape Town (Hybrid) Salary: R55;000 At Kendrick Recruitment, we are on the hunt for a high-caliber Marketing Manager to join a premier African safari travel specialist. We are looking for something specific: deep-rooted tourism marketing knowledge. This isnt just about running ads; its about understanding the international travelers journey, the nuances of the luxury safari market, and how to position an African dream to a global audience. Reporting directly to the COO, you will be the engine behind lead generation and brand growth. You will bridge the gap between “beautiful content” and “data-driven revenue;” ensuring that every campaign translates into high-quality leads for the sales team. Key Responsibilities Strategic Growth: Develop and execute a modern marketing strategy aligned with international revenue targets. Digital Acquisition: Lead the charge on Paid Media (Google Ads/Meta), SEO, and digital campaigns with a fierce focus on Cost Per Lead (CPL) and ROI. Tourism Content & SEO: Oversee the creation of engaging blogs, guides, and newsletters that resonate with safari-goers and improve organic keyword rankings. CRM & Nurturing: Manage the “lead journey”from the first click to the final bookingensuring repeat and referral business through smart CRM marketing. Brand Voice: Maintain the businesses as a trusted authority in African travel through consistent messaging and strategic PR/influencer partnerships. Performance Tracking: If you cant measure it, you cant manage it. Youll be responsible for full-funnel reporting and ROI analysis. What Were Looking For: Tourism Industry Expertise: You understand how to market travel. You know the difference between a lead and a qualified traveler. 5+ Years in Digital Marketing: Proven experience in SEO, Paid Media, and CRM journeys. International Market Savvy: Experience in driving demand from key global markets into Africa. Analytical Mindset: You are comfortable with data, ROAS, and website conversion optimisation. Self-Starter Attitude: A motivated professional who can align marketing activity with sales outcomes. Qualifications Relevant tertiary qualification in Marketing or Digital Media. Solid track record in the travel/tourism sector (Non-negotiable). If this role sounds like something you’d excel in, we want to hear from you. Email your CV and references today.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

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Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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