Cape Town: Marketing Manager – Retail posted by Southey Contracting Offshore Division
Posted on 2025-04-29 00:00:00
Employer | Southey Contracting Offshore Division |
---|---|
Category | Retail Manufacturing |
Location | Western Cape / Cape Town |
Job Summary
Develop a Marketing strategy and marketing plans, oversee the implementation and execution of the various efforts associated with the marketing plan, including evaluating the results, spearheading market research efforts, and coordinating initiatives across a variety of channels, in order to support long term growth for the business and promote the client and its extensive range of products.
Responsible for developing the Marketing Strategy and ensure implementation
- Set Quarterly and Annual KPIs for Marketing team: Sales, Conversion, Customer Growth (Existing / New), statistics pertaining to Comms, PR, Advertising, Paid Marketing and Social Media.
- Build marketing campaigns to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan- creating monthly plans to meet annual budgets.
- Market through various channels, and segment databases working with large data sets.
- Drive increase in customer database, showing growth on existing and new customers across all channels.
- Develop and implement CRM strategies to drive customer acquisition, retention, and customer lifetime value.
Develop business cases for marketing campaigns at the proposal stage and make recommendations on marketing tactics
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
- Partner with creative team, channel sales teams, and external agencies and vendors.
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
- Monitor and analyse conversion rate and propose improvements and optimization on investment in ad-spend.
Drive brand awareness and revenue across all marketing channels (PR, Email Paid media and Social media)
- Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising
- Develop specific campaigns to create and maintain high levels of customer engagement
- Responsible for all project management, managing multiple teams and department heads to ensure customer needs are met in a consistent, and exceptional way
- Oversee all PR, Media and Communications plans, as driven by PR & Communications Manager
Measure, analyse and report on performance of marketing campaigns, KPIs and ROI
- Provide analytical and valuable insights to optimize tactics and drive continuous improvements
- Produce timeous, accurate and concise monthly reporting covering all key Marketing metrics
- Effective weekly reporting on marketing KPIs in weekly sales meetings
- Manage the customer database and ensure data integrity of analytics
- Build and present reports on quarterly results and insights to the ExCo Team.
Manage the marketing budget effectively allocating resources to maximize ROI
- Manage all budget reconciliations to achieve overall plan.
- Manage and track digital marketing budget and adjust plans as necessary to stay within budget
- Deliver PIR’s to measure ROI and assess efficacy of campaigns.
Mentor and coach staff to identify training needs and improve overall skill levels
- Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, creativity and excellence.
- Ensure that personal development plans are in place
- Ensure adequate and appropriate departmental infrastructure in place to ensure optimal operational efficiency
- Provide guidance and support to ensure the successful execution of marketing initiatives
Minimum requirements
5+ years
- Experience in building complex marketing programmes and reporting on the results
- Exposure to direct response marketing
- Digital Marketing
- Using a CRM platform
Project Management
3 years
Managing teams
Ability to drive strategy and influence ExCo decision making
Education
Tertiary
- BComm degree in Marketing, Sound technological understanding and progressive marketing thinking
Skills
Interpersonal and Team Management
Drive measurable team success and effectively communicate and collaborate with stakeholders across business
Computer literacy
Proficiency with office productivity and analytics systems
Excel formulas, pivot tables, data extraction and formatting
Problem solving
Investigate unusual variances and advise as to actions.
Metrics-driven thinking
SEO /SEM and CRM
In depth understanding and hands on experience
Project management
Develop complex projects and report on results
Creative writing
An eye for great emails and landing pages
Analytical skills
Advanced knowledge of Google Analytics
Verbal and written communication skills
Concisely communicate with varying levels of employees and management.
Additional;
- Valid RSA drivers license;
- Willing to travel;
- Possess a valid passport at all times;
- No flying or travel restrictions (health or legal).
- High energy levels and focus
- Maintain compliance with all company policies and procedures
- Ability to safely and successfully perform the essential job functions including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, consistent and punctual attendance.
- Weekend work, where needed to oversee digital activities.
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Retail Manufacturing Jobs
Browse Southey Contracting Offshore Division Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Cape Town: Property Practitioner posted by Harcourts Dunn
Are you a persuasive communicator with a knack for sales? Do you thrive on making connections and closing deals? Join our dynamic real estate team as a Cold...
View Job
Property Practitioner
Cape Town: Google Ads Manager – Urgent Hire posted by Imatik Ltd
? Job Opportunity Google Ads Specialist Retainer Extra Income Can work around a FT existing role ?Are you a skilled Google Ads expert with 1-2 years of...
View Job
Google Ads Manager – Urgent Hire
Cape Town: Junior Consultant posted by Acquirely
Junior Consultant Remote - Sales Appointment SettingSalary R23,000 commissionOTE R30,000 R50,000month 2.5 per saleLocation Remote Work for a U.S....
View Job
Junior Consultant
Cape Town: Customer Support Manager – Entry Level posted by Right Kareer
Youll be the voice of our brand, communicating with customers, identifying their needs, and delivering a top-notch experience. Youll be the superhero they...
View Job
Customer Support Manager – Entry Level
Cape Town: Sales Rep posted by Alifurn Outdoor Furniture
Looking for a Sales Rep Furniture IndustryWere looking for a dynamic and driven sales representative to join our team! The role is based at our showroom in...
View Job
Sales Rep
Cape Town: DevOps Engineer (Support) posted by Construct Executive Search
Applicants must have the following requirementsMust have a Matric Certificate.Must have 6-8 years of experience as a DevOps Engineer in a software...
View Job
DevOps Engineer (Support)
Cape Town: New Vehicle Sales Executive posted by Intercon Recruitment
Dealership in Cape Town is looking for an experienced New Vehicle Sales Executive, with previous Motor Dealership New Vehicle Sales Experience. Salary Basic...
View Job
New Vehicle Sales Executive
Cape Town: National Key Accounts Sales Manager posted by The Individual Touch CC
Generate new additional businessGrow the national customer baseManaging analyzing the national customer baseAnalyzing price decreases suspended business...
View Job
National Key Accounts Sales Manager
Northern Suburbs: BOILERMAKERS – Based In Cape Town posted by Tom Nel Recruitment
Leading Progressive Manufacturing company seeks a number of Boilermakers urgently for six month contracts.Key experience of 3-5 Years post apprenticeship...
View Job
BOILERMAKERS – Based In Cape Town
Cape Town: Vehicle Chip Repair Technician posted by Chip Magic Technologies (Pty) Ltd
Company DescriptionChip Magic Technologies Pty Ltd are experts in vehicle paint chip repairs and automotive vehicle aesthetic restoration specialists.We...
View Job
Vehicle Chip Repair Technician
Cape Town: Junior Accountant posted by Africa Thinking Management Solutions
Job Advertisement Junior AccountantLocation Cape Town -Observatory Company Africa Thinking Management SolutionsAfrica Thinking Management Solutions is...
View Job
Junior Accountant
Cape Town: Intermediate Financial Administrator posted by Construct Executive Search
Applicants must have the following requirementsMust have a Diploma in Accounting or Bookkeeping.Must have 3-5 years of experience as a Financial...
View Job
Intermediate Financial Administrator
Cape Town: Roof sheeter – Urgently Needed posted by Batt Master Roofing and Guttering
Roof sheeter needed Must be able to remove and install roof sheets etc and waterproofing for maintenance company Work in fascias as wellWork experience a...
View Job
Roof sheeter – Urgently Needed
Cape Town: Litigation Secretary posted by Marais Muller Hendricks Attorneys
Marais Muller Hendricks Inc., a leading law firm in Cape Town, is seeking to appoint an experienced and highly organised Litigation Secretary to join our...
View Job
Litigation Secretary
Cape Town: Bookkeeper – Restaurant Industry (Salt River) posted by The Vocation Station
About the RoleWere looking for a detail-oriented Bookkeeper to join our clients team and support the financial operations of four businesses under one roof....
View Job
Bookkeeper – Restaurant Industry (Salt River)
Cape Town: Litigation Secretary posted by Cora O’Neil Recruitment Agency
Cape Town City Centre LITIGATION SECRETARY Minimum Requirements-Well presentable and professional preferably female-Excellent verbal communication skills-2...
View Job
Litigation Secretary
Cape Town: Sales Administrator – IT Industry posted by The Vocation Station
Are you a proactive and detail-oriented professional with a knack for client service and relationship management in the IT Distribution space? Were looking...
View Job
Sales Administrator – IT Industry
Cape Town: Junior System Support Engineer posted by The Vocation Station
Are you an enthusiastic IT professional with a passion for delivering top-notch support to diverse customers? Our client is looking for a Remote Support...
View Job
Junior System Support Engineer
Cape Town: Electrical Engineer – Building Services posted by Business Recruitment Services
This role requires collaboration with multidisciplinary teams and clients to deliver fit-for-purpose solutions that surpass industry best practices and...
View Job
Electrical Engineer – Building Services
Cape Town: Intermediate SHERQ Officer posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelors Degree or National Diploma in Safety Management or Occupational Health and Safety. Must...
View Job
Intermediate SHERQ Officer
Cape Town: Financial Accountant posted by Executive Placings
Travel Management Company is looking for an Accountant to be based in Cape Town. This is a hybrid role.The main purpose of this role is to ensure accuracy...
View Job
Financial Accountant
Cape Town: Regional Manager in Built-in Furniture Manufacturing Industry posted by Home Concept
Home Concept is looking for an experienced Regional Manager to join our team. In this role, youll lead sales, manage operations, and support teams to ensure...
View Job
Regional Manager in Built-in Furniture Manufacturing Industry
Cape Town: Car Rental Agent – Urgent posted by Vogue Personnel
Join Our Team as a Car Rental Agent! Were looking for a dedicated and organized Car Rental Agent to join our dynamic team and play a key role in ensuring...
View Job
Car Rental Agent – Urgent
Cape Town: New Business Consultant posted by Intercon Recruitment
Company based in Cape Town is looking for a Senior New Business Consultant Sales Increase and drive new business with a focus on quality and...
View Job
New Business Consultant
Cape Town: New Vehicle Sales Executive posted by Intercon Recruitment
Dealership in Cape Town is looking for an experienced New Vehicle Sales Executive with previous Motor Dealership New Vehicle Sales Experience. Salary Basic...
View Job
New Vehicle Sales Executive