Cape Town: New Business Manager posted by Ello Technology (Pty) Ltd

Ello Technology is hiring a New Business Manager to run the entire growth-and-close machine: brand trust, demand generation, and closers with ruthless weekly scoreboards.

Primary Outcomes (Non-Negotiable)

• Close R150,000 GP MRR per quarter (R600,000 GP MRR/year run-rate)
  
• Deliver 1 qualified lead per business day into Zoho CRM (minimum)
  
• 6 social posts per day consistently shipped (FB + LinkedIn primary)
  
• Ensure Zoho CRM reflects reality (pipeline and forecasting discipline)
  

You Will Lead

• Trust Engine Lead (Wix + Zoho marketing + content)
  
• Pipeline Engine Lead (GoHighLevel funnels + paid + lead ops into Zoho)
  
• New Business Consultants (cold calling, networking, closing)
  

You dont do everything.
You coach, measure, enforce standards, and remove bottlenecks.

What Youll Own

• Weekly Growth & Revenue Meeting (scoreboards only)
  
• Conversion bottleneck removal (lead quality, show rate, proposal-to-close)
  
• CRM discipline (Zoho is source of truth)
  
• Tight hand-offs between Trust Pipeline Sales
  

Non-Negotiables

• Proven experience leading a growth + sales pipeline (not just marketing)
• Strong grasp of conversion maths and performance systems
• Ability to coach outbound selling and closing
• Comfort with dashboards, scorecards, and accountability
• Zoho CRM discipline (or ability to enforce it)
• Calm leadership under pressure, direct communication, high standards

To apply:

send (1) a one-page 90-day plan for achieving the targets above, and (2) examples of scorecards youve used to drive performance.

Requirements

ROLE PURPOSE (WHY THIS JOB EXISTS)

 To build and run a predictable revenue engine by aligning three moving parts:

1. Attention & trust (brand output + proof)
   
2. Lead flow & conversion (paid + funnels + automation into Zoho)
   
3. Closing (outbound execution + deal strategy + follow-up discipline)
   

This role exists to remove chaos and replace it with weekly throughput.

90-DAY MISSION (DEFINITION OF DONE)

By Day 90, this team lead has built a machine where:
 

• Social output is consistent: 10 posts/day shipped with proof-first quality
  
• Demand gen is stable: 1 qualified lead/day arriving in Zoho with correct attribution
  
• Closers are executing a daily rhythm (calls, meetings, proposals, closes)
  
• Weekly revenue scoreboard is running and improving
  
• Team is on track to hit R150k GP MRR/quarter and sustain it
  

 
OWNERSHIP AREAS (WHAT YOU CONTROL)

Revenue outcomes (quarterly) 

• Own the quarterly close target (R150k GP MRR/quarter)
  
• Own conversion bottleneck removal: lead quality, meeting show rate, proposal-to-close rate
  

Operating system (weekly)

• Run weekly Growth & Revenue Meeting (scoreboards only, no vibes)
  
• Enforce Zoho CRM discipline (pipeline accuracy, next steps, stage criteria)
  
• Ensure marketing and sales hand offs are clean and fast
  

 People + performance

• Coach closers on cold calls, discovery, objection handling, and closing
  
• Direct Trust Engine to produce proof assets needed to convert
  
• Direct Pipeline Engine to prioritize conversion improvements and lead quality
  

 
Tool ecosystem oversight

• Zoho CRM is source of truth for sales + reporting
  
• GoHighLevel is capture + automation + performance funnels
  
• Wix is trust hub + credibility content
  
• Zoho Marketing stack runs newsletters/customer communication (Trust Engine owns, you oversee)
  

KEY RESPONSIBILITIES (WHAT YOU DO WEEK-TO-WEEK)

Weekly Growth & Revenue Meeting (non-negotiable cadence)

Run a single weekly meeting that covers:

• Scoreboard review (targets vs actuals)
  
• Bottleneck diagnosis (one biggest constraint)
  
• Focus for the week (one theme)
  
• Commitments by role (Trust, Pipeline, Closers)
  
• Follow-up actions with owners and deadlines
  

Scoreboards and targets (you own the numbers)

You maintain one consolidated scoreboard with these minimum metrics:

 
Brand / Trust (daily/weekly)

• 10 posts/day shipped (% compliance)
  
• Proof assets created/week (target 1015)
  
• Proof backlog count (target 30+ ready)
  
• Newsletter shipped (monthly on time)
  

 
Demand Gen / Ops (weekly)

• Qualified leads/week (target 5; ramp to 1/day)
  
• CPL (qualified), booked calls, show rate
  
• Funnel conversion rate
  
• GHLZoho sync success (99%)
  
• Attribution completeness (95%)
  

Sales Execution (weekly)

• Calls made
  
• Decision-maker conversations
  
• Meetings booked / held
  
• Proposals sent
  
• New GP MRR closed (weekly + month-to-date)
  
• Pipeline coverage ratio (target 35 quarterly target)

  Pipeline integrity (Zoho discipline)

• Define and enforce exit criteria per stage
  
• Ensure next steps are scheduled and logged
  
• No dead deals sitting without action
  

 
Conversion improvement loop

• Every week: pick the single biggest leak and fix it:
  

Coaching and enablement

• Weekly call review: 3 cold calls + 2 discovery calls reviewed with closers
  
• Provide feedback on messaging, tone, and control
  
• Ensure closers follow the follow-up system (where revenue lives)