Cape Town Region: Hotel Sales Executive – Public Sector – Cape Town posted by C & G Hospitality Recruitment T/A Hotelrecruiters

About the Role

We are seeking an experienced Hospitality Sales Executive to join our client’s team in Cape Town. As a key member of the sales team, you will be responsible for driving revenue growth by securing business from government departments, state-owned enterprises, and official bodies. This role focuses on building strategic relationships within the public sector to secure room nights, conferences, and event bookings.

Key Responsibilities

• Identify and target new business opportunities within local, provincial, and national government departments.
• Conduct proactive sales activities, including “cold calling,” site inspections, and formal presentations to procurement officers and department heads.
• Monitor and respond to government tenders (RFPs/RFIs) ensuring all compliance documentation is accurate and submitted within deadlines.
• Develop a deep understanding of the Public Finance Management Act (PFMA) and government procurement cycles to align sales efforts with state spending patterns.
• Maintain and grow a database of key government influencers, travel coordinators, and decision-makers.
• Act as the primary point of contact for government accounts, providing tailored solutions for large-scale summits, parliamentary sessions, and departmental workshops.
• Negotiate contract rates and Service Level Agreements (SLAs) within the framework of government-approved per diem rates and cost-containment measures.
• Track competitor activity within the government segment and adjust sales tactics to maintain market share.
• Collaborate with the Revenue Manager to ensure pricing strategies are competitive yet profitable.
• Maintain an updated CRM pipeline, documenting all interactions, site visits, and converted leads.

Requirements

• Grade 12 (Matric) and a Degree or Diploma in Hospitality Management, Sales, or Marketing.
• A minimum of 3–5 years of sales experience in the hospitality industry, with at least 2 years specifically focused on the Government/Public Sector segment.
• Proven track record of meeting and exceeding sales targets within a group environment.

Qualifications

• None mentioned

Salary & Benefits

• Not specified